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Olga Bakulina | Colliers | Russia

Olga Bakulina

Regional Marketing & PR Director

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About

Professional Summary

2014 - at present. Regional Marketing & PR Director. Colliers Russia

2013 - 2014. Marketing & PR Director. Colliers, Moscow office

2008 - 2013. Marketing & PR Director. Knight Frank, Moscow office

2007 - 2008. Deputy Head of Marketing & PR, Cushman & Wakefield, Moscow office

Accomplishments

Achievements at Colliers: marketing team formed; the Russian page of www.colliers.com launched; Colliers stand at Proestate; Colliers Summer Picnic, Client event for Raven Russia; new standard of corporate presentation materials; Colliers speakers at top industry events and in top business media.

Achievements at Knight Frank: In 2012, KF holds the 1st rank for PR mentions among competitors (independent media agency Medialogia); 16% increase in quality residential incoming requests with no increase in marketing spending (2011 vs 2012); a regular real estate column in Robb Report Magazine; RUR 1 mln raised towards production of corporate residential presentation materials (advertising selling); KF First Golf Tournament at Piragovo Golf Resort for 300 quests at no cost to KF (raised USD 30,000); distribution of KF presentation materials at 80 top places (private banking, top restaurants, top medical clinics, private aviation) on a non-monetary basis (saving of USD 300,000); the launch of KF Club – 200 partners form luxury sector (co-marketing activities). 

    

 

Education

Obtained the Professional Diploma in Marketing (ACIM) by the Chartered Institute of Marketing, United Kingdom

American University in Bulgaria (accredited in the US by the New England Association of Schools and Colleges), Bachelor Degree in Business Administration (specialization in Marketing), Minor in History. American and Bulgarian diplomas.

 

 

Memberships & Involvements

Professional Diploma in Marketing (ACIM) by the Chartered Institute of Marketing in United Kingdom

Clients

One Hyde Park, Cornwall Terrace, One Tower Bridge, Kazimirovo country settlement, Zagorodny Kvartal, Honka-1, Yoo Bulgaria, Knyazhy Bor, Honka 1, Nagatino i-Land, Vivaldi Plaza, Summit, Du Park, Raven Russia, Mandarin TC, Vyazniki IP, Volzhsky Industrial Park, Griffin Partners, ZAO Northern Tower, Logistic Complex Krekshino, Warehousing Complex Tomilino, Business Centre on Malaya Dmitrovskya.

Featured Research

11 May 2021

2021 | Q1 | Russia | Moscow | Retail market

In the first three months of 2021, the retail real estate market in the Moscow region was replenished with 2 shopping centres – Gravitacia (GLA 18,500 sq m) and Solis (GLA 11,000 sq m). The availability of retail space for Moscow region residents increased in proportion to the change in the population of Moscow and the nearest satellite cities to 616 sq m per 1,000 inhabitants on January 1, 2021. By the end of the year, the indicator is expected to grow to 652 sq m. In 2021, the share of new retail facilities in classic shopping centre formats is expected to increase (up to 76%), with the smallest share in TIH formats (3%). The average vacancy rate for Q1 2021 gradually decreased by 0.2 percentage points and amounted to 10.5% (compared to 10.7% in Q4 2020). The decline was due to an improvement in the epidemic situation in the country and a reduction in the backlog of pedestrian traffic in shopping centres, especially during holidays. This year, four international clothing brands entered the Moscow market at once, including Shikkosa from Italy, Northland from Austria and The Frankie Shop from the United States, as well as Ecco, which opened its first children's clothing store in Moscow, Ecco Kids. In Q1 2021, one brand left the Russian market – Bath & Body Works.
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4 Mar 2021

2020 | Russia | Moscow | Office Market

The autumn market activity after the spring and summer lockdown could not fully restore transaction indicators: the total take-up volume in 2020 showed the lowest result over the past four years.
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4 Mar 2021

2020 | Russia | Regions | Retail Market

One of the main challenges of 2020 was the coronavirus pandemic, which affected the activities of many shopping centres. In general, in 2020, three shopping facilities were opened – KazanMall in Kazan (GLA 53,000 sq m), Green Park (ex-Golden Park) in Nizhnevartovsk (GLA 50,674 sq m) and Baltia Mall in Kaliningrad (GLA 40,500 sq m). Ten projects previously announced for opening in 2020 were postponed to 2021, which directly affected the number of openings in the regions. Many retailers postponed the signing of lease agreements until the situation stabilizes. This led owners of shopping centres to postpone openings so as not to bring less filled projects to the market. At the end of the year, the availability of retail space per 1,000 residents in regional cities in Russia (except for Moscow and St. Petersburg) increased to 135 sq m (against 134 sq m in 2019).
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