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Olga Bakulina | Colliers | Russia

Olga Bakulina

Regional Marketing & PR Director

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About

Professional Summary

2014 - at present. Regional Marketing & PR Director. Colliers Russia

2013 - 2014. Marketing & PR Director. Colliers, Moscow office

2008 - 2013. Marketing & PR Director. Knight Frank, Moscow office

2007 - 2008. Deputy Head of Marketing & PR, Cushman & Wakefield, Moscow office

Accomplishments

Achievements at Colliers: marketing team formed; the Russian page of www.colliers.com launched; Colliers stand at Proestate; Colliers Summer Picnic, Client event for Raven Russia; new standard of corporate presentation materials; Colliers speakers at top industry events and in top business media.

Achievements at Knight Frank: In 2012, KF holds the 1st rank for PR mentions among competitors (independent media agency Medialogia); 16% increase in quality residential incoming requests with no increase in marketing spending (2011 vs 2012); a regular real estate column in Robb Report Magazine; RUR 1 mln raised towards production of corporate residential presentation materials (advertising selling); KF First Golf Tournament at Piragovo Golf Resort for 300 quests at no cost to KF (raised USD 30,000); distribution of KF presentation materials at 80 top places (private banking, top restaurants, top medical clinics, private aviation) on a non-monetary basis (saving of USD 300,000); the launch of KF Club – 200 partners form luxury sector (co-marketing activities). 

    

 

Education

Obtained the Professional Diploma in Marketing (ACIM) by the Chartered Institute of Marketing, United Kingdom

American University in Bulgaria (accredited in the US by the New England Association of Schools and Colleges), Bachelor Degree in Business Administration (specialization in Marketing), Minor in History. American and Bulgarian diplomas.

 

 

Memberships & Involvements

Professional Diploma in Marketing (ACIM) by the Chartered Institute of Marketing in United Kingdom

Clients

One Hyde Park, Cornwall Terrace, One Tower Bridge, Kazimirovo country settlement, Zagorodny Kvartal, Honka-1, Yoo Bulgaria, Knyazhy Bor, Honka 1, Nagatino i-Land, Vivaldi Plaza, Summit, Du Park, Raven Russia, Mandarin TC, Vyazniki IP, Volzhsky Industrial Park, Griffin Partners, ZAO Northern Tower, Logistic Complex Krekshino, Warehousing Complex Tomilino, Business Centre on Malaya Dmitrovskya.

Featured Research

24 Nov 2021

2021 | Q3 | Russia | Moscow | Industrial

The volume of new commissioning in Q3 2021 amounted to 543,000 sq m of warehouse space, 74% of which were properties built directly for the customer. The average rental rates increased for warehouse facilities in Q3 2021 reached RUB5,280/sq m/year, which is 23% higher compared to H1 2021. In Q3 2021, the total volume of purchased and leased warehouse space amounted to 960,000 sq m, of which 46% belongs to the built-to-suit format.
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24 Nov 2021

2021 | Q3 | Russia | Moscow | Office

According to the results of Q1-Q3 2021, the total volume of Moscow's high-quality office supply reached 19.4 million sq m. Moreover, the volume of office buildings commissioned in Q3 2021 amounted to 51,000 sq m, which together with the commissioning for H1 2021 gives 497,600 sq m for the year so far. The new office supply came from the commissioning of four properties: Bolshevik, Phase II (GLA 17,300 sq m), Galaktion (GLA 17,200 sq m), Smolenskiy passage, Phase II (GLA 15,700 sq m), and the business center at 16 bldg10 Elektrolitny Ln (GLA 1,100 sq m). A slight decrease in vacant space for Q3 2021 (-0.1 p.p.) was caused by the lack of large office units. The current supply on the market is formed by small premises (average size of a vacant unit is 500 sq m), which are less in demand among tenants.
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14 Oct 2021

2021 | Q3 | Russia | Moscow | Retail market

The opening dates of four shopping centres planned in Q3 2021 were postponed to the end of 2021 and the beginning of 2022: SEC Paveletskaya Plaza, MUC The Sun of Moscow, SC My Mall and Estate Mall. SEC Paveletskaya Plaza was put into operation in September, but its official opening is expected in Q4 2021. Therefore, not a single high-quality shopping centre was opened in the Moscow region in July-September, a situation that was only repeated in Q2 2019 and in Q1 2016 in the last 10 years. At the same time, the total area of projects announced for opening in H2 2021 is significantly higher than the number of openings of new shopping centres in the pre-pandemic years (2017-2019) and amounts to 217,000 sq. m. Shopping centres provision in the Moscow region for Q3 2021 remained at the level of the previous quarter and amounted to 669 sq m per 1,000 residents. However, after the commissioning of new shopping centres, the annual growth rate is expected to reach 686 sq. m in Q4 2021, depending on the timing of the actual opening of planned projects. The average vacancy rate in shopping centres in the Moscow region is 9.7%, and in projects opened in 2019 2021 amounted to 17.9%.
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