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Colliers launches Valuation 360°, a "one-stop-shop" full-service valuation solution for businesses, technical equipment, intangible assets and real estate

Continuously growing, Colliers responds to current challenges and future needs in the Romanian valuation market with the Valuation 360° solution, a new business line focused on integrated valuation services for real estate, corporate, movable and intangible assets. Thus, Colliers' Valuation and Advisory Services department completes its team of specialists with the appointment of Bogdan Mitroi, a professional with more than 10 years in the valuation market, in the position of Director specialized in Business Valuation and Fixed Assets, and Alexandra Duma, who has accumulated 15 years of extensive experience in the field of financial analysis, in the position of Project Manager for Valuation and Advisory Services.

Providing a complete solution and acting as a common point of contact for all parties involved in the process, the Valuation 360° service is based on three business lines covering all major segments of the valuation market - Business, Fixed Assets and Intangible Assets Valuation - complementing Colliers' broad expertise in real estate valuation. Over the past five years, Colliers has valued more than 500,000 commercial and residential properties worth a total of 40 billion euros.

“In recent years, we have seen an increasing need fromclients not just for real estate valuation services, but also for other types of assets, both tangible, such as machinery, equipment and installations, and intangible, such as contracts, trademarks, rights of use, liabilities or receivables. The purpose of valuation is no longer just to loan lending, as many clients now request valuations for accounting recognition of assets or for M&A, transfer pricing or purchase price allocation, which is mandatory to be carried out within a certain period of time after transaction by companies that acquire a majority or full stake in another entity", explains Bogdan Mitroi, Director in Colliers' Valuation and Advisory Services department.

The basic principle behind the Valuation 360° concept is to concentrate, in the same team, professionals covering all types of valuation that clients might need and who can work in parallel on a consolidated project, and this approach translates into time savings and less redundant effort for the client.

“From our experience so far, the administrative part of selecting a consultant for a valuation service accounts for up to 10% of the effort required within the process. When a client needs multiple types of valuations, they will need to initiate a selection process for each of these services. With Valuation 360° we offer the possibility to contract all services in one process, from one place. In terms of actual valuation work, gathering and analyzing the necessary information is a phase in which client’s the effort is the most sustained, accounting for more than 50% of their involvement in the process. And part of this information is common and necessary for all types of valuation. For example, when a valuation of real estate owned by a company and an impairment test for its equipment is required, real estate information is needed for both analyses. If the two analyses are done by professionals from the same team, the effort to provide information for real estate properties is halved", adds Raluca Buciuc, Director and Partner of Valuation and Advisory Services at Colliers.

Also, the connection between the valuators in the team is immediate, which creates internal synergies that ultimately translate into a lower cost and the possibility of offering a competitive fee to clients. And another aspect that Colliers considers is the correlation of interpretations and valuation assumptions for different types of assets contributing to the same business, thus avoiding possible differences in interpretation and aggregation of information that can generate inconsistencies for customers.


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Raluca Buciuc

Director | Partner | Romania


The 20 years in Colliers Bucharest Office offered me the chance to work in several departments as Office, Industrial and Valuation as assistant, junior or senior consultant and have a general look over the business. Since 2004 I have been working within the Valuation Department as specialist in residential mortgage valuation, development land and, in the last 10 years, in commercial properties. I have also get specialized in accommodation and leisure assets, as hotels, restaurants and spa centers. Today, as director I also coordonate the internal team in different projects as training, portfolio valuations or new business lines.

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