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“One stop shop” for developers: Colliers International launches a new business line, Retail Services

The real estate consultancy company Colliers International has launched a new business line, Retail Services, and aims to become a „one-stop shop” for retail developers. The Retail Services Division is coordinated by Simina (Istrate) Niculita, who has more than 12 years of experience in the real estate market, being in charge of both renting and selling shopping centers.

"Our goal is to be a one stop shop for retail developers, as we want to strengthen our position as the most respected and loved real estate company in Romania. Simina Niculita's role is to integrate services to assist the new business model of retailers and shopping centers developers, which is constantly changing today", Ilinca Paun, Managing Partner at Colliers International, stated .

The technology that facilitated the development of online commerce and the digitalization of banks and services, the Millennials generation, which accounts for 40% of the workforce, and looking for a mix of convenience-based functions and experience sharing are just some of the new challenges of the retail market .

"Our core services directed to retail developers are transactional land acquisition, marketing and leasing, post-development sales such as investments, but we also offer value-added services such as feasibility consulting, repositioning consultancy, financing services and green certification”, Simina Niculita, Head of Retail Services at Colliers International, explained.

The Retail Services team consists of nine people, leasing and consulting, investment, research and land specialists.

Simina Niculita has been part of the Colliers International team for 12 years. After starting out as a consultant in the residential department, where she brokered apartment portfolio deals of over 150 million euros, she later joined the retail team as Associate Director.

As a retail market consultant, Simina was involved in consultancy and rental services for developing shopping centers such as Gold Plaza Baia Mare, Cora Bacau, Mega Mall Bucharest, Focsani, Satu Mare and Targu Mures, as well as in improving the mix of tenants for existing projects such as City Park Constanta, Liberty Center, Cora Lujerului or Colloseum. Also, Simina was responsible for advising important transactions on the high-street segment, including H&M Lipscani, Koton Unirea and COS Calea Victoriei.

Throughout this period, she worked with most of the tenants and owners in the retail market, acquiring detailed knowledge in the field, which led to a transition to the investment field where she was involved in the closing of the Auchan Titan transaction, as well as other retail deals that are in progress, and also some office buildings like Phoenix Tower and Construdava.

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Simina Niculita

Director | Partner | Romania


Simina joined Colliers International in May 2005. She started her career as a junior broker selling new apartments in some of the first residential projects. In less than one year, she became the Project Manager of several residential projects, coordinating the sales team and advising on the sales and marketing strategy. She also provided consultancy for other new projects to be launched on the market.

During 2007-2008, Simina led the residential investment team and offered consultancy to investors interested in acquiring portfolios of apartments. She managed to sell a total of 1,300 apartments in 14 months and coordinated the sales & marketing strategy for off-plan residential projects: Central Park, Global City, Flamenco, Seasons, Green Lake, Sky City;

Simina joined the Retail Agency at the beginning of 2009, creating several retail schemes both as a Project Manager and as a Leasing Broker. Her work with the developers involved concept consultancy, market research, team coordination, and leasing strategy.

Currently, Simina is Associate Director of the Retail Agency and has an active role in establishing the strategy and the priorities of the Shopping Centers team. Simina is focused on project management, providing consultancy for future major retail schemes and negotiating with anchor tenants and medium size tenants. 

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