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Almost a third of retailers had similar or higher sales compared to 2019, although 85% of them experienced a decrease in traffic this year

The retail segment was arguably one of the worst hit among real estate markets, considering the lockdown during the emergency state, but now consumption is already above pre-crisis highs, though in a different structure. All retail players that have online sales expect that this channel will generate a higher percentage of turnover in 2020 compared to 2019, a quarter of respondents estimating increases of even over 50%, according to a survey conducted by Colliers International’s Retail Division among more than 40 tenants and landlords from the retail sector in Romania.

For the vast majority of respondents (85%), footfall in stores has been lower in the third quarter than compared to the same period of 2019, with quite a lot reporting even more than 40% lower clients entering shops in recent months. This looks to be more or less in line with other metrics, like Google’s Community Mobility Indicators, which showed traffic in retail and recreation areas to be, on average, at least 20% below the trend in September. Nevertheless, 15% of respondents, mainly coming from food, discount or home decoration segments saw footfall increasing a bit or remaining constant year-on-year.

The dynamic of online sales is quite impressive: at least one in four companies with online presence expect an increase of at least 50% of the sales through this channel. In general, fashion retailers are among those most likely to expect sharp increases in online sales, but this is not to say that other sectors are lagging. Further, diversity will likely be the new game in town, as retailers/landlords may spread their interest towards proximity-based schemes or retail parks and, to some extent, high street destinations. Overall, the next few years will certainly look interesting and most probably we will see new shop concepts and/or new way of operating after adapting to the new reality”, says Simina Niculiță, Partner & Head of Retail Agency at Colliers International.

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Simina Niculita

Director | Partner | Romania


Simina joined Colliers International in May 2005. She started her career as a junior broker selling new apartments in some of the first residential projects. In less than one year, she became the Project Manager of several residential projects, coordinating the sales team and advising on the sales and marketing strategy. She also provided consultancy for other new projects to be launched on the market.

During 2007-2008, Simina led the residential investment team and offered consultancy to investors interested in acquiring portfolios of apartments. She managed to sell a total of 1,300 apartments in 14 months and coordinated the sales & marketing strategy for off-plan residential projects: Central Park, Global City, Flamenco, Seasons, Green Lake, Sky City;

Simina joined the Retail Agency at the beginning of 2009, creating several retail schemes both as a Project Manager and as a Leasing Broker. Her work with the developers involved concept consultancy, market research, team coordination, and leasing strategy.

Currently, Simina is Associate Director of the Retail Agency and has an active role in establishing the strategy and the priorities of the Shopping Centers team. Simina is focused on project management, providing consultancy for future major retail schemes and negotiating with anchor tenants and medium size tenants. 

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Liana Dumitru



Liana started her career in Colliers in the residential field, concluding both lease and sales transactions for tenants such as Citibank, JTI, Canadian Telecommunication Systems, Daiwa Securities, Union Fenosa, Kuhne and Nagel, Piraeus Bank, and others.
Liana joined the retail department in 2005 after graduating the Romanian – Canadian MBA Programme (ASE, Ottawa University, HEC Montreal). She was involved in both leasing and marketing services for shopping center developers such as Globe Trade Center (GTC), Mivan Development, Futureal Group, Neocity, Immoeast and Benevo. Liana was also part of the leasing process of two shopping center developments: Mega Mall Bucharest (a shopping center project of 70,000 sq m of GLA to be delivered in 2014) and Cora portfolio (Bacau, Bucharest).
She specialized on shopping center projects and got involved in each stage of the development process: concept and tenant mix development, project marketing strategy, and coordination of the leasing process.
 Currently she is part of the leasing team for benevo’s project “victoria city lifestyle center”, working with well-known brands
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Silviu Pop



Before joining Colliers mid-2017 as Head of Research for Romania, Silviu Pop worked with ING Bank for close to three years as an economist, covering macroeconomic/financial market themes for Romania, Bulgaria, Serbia and Croatia. As of October 2022, he holds the position of Director for Research for the CEE and Romania. His previous professional experience includes working almost 7 years as a financial journalist at various media outlets in Romania, including the sole business-oriented TV station in Romania, where he hosted a daily show for a period of time; during this interval,  he won a number of scholarships, including a stint with Reuters. He holds a BSc in economics at the Bucharest University of Economic Studies.

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