Skip to main content Skip to footer

Hybrid work personas

Colliers Define Report | Hybrid Work Personas

A guide for tenants and managers through the new landscape of work styles and employee needs.

Hybridised work styles and the phygital workplace - the transformations taking place in the work environment according to Colliers Define

One of the results of the prolonged struggle with the challenges organisations, boards and managers have faced since the outbreak of the COVID-19 pandemic, is an ever-changing landscape of work styles and employee needs. A recent study conducted by Colliers Define platform advisors among a sample of 3123 respondents shows that we are not so much dealing with the emergence of new work styles, which are unique to each organisation. We are experiencing their hybridisation and deepening of the so-called phygital workplace – the extended work environment encompassing physical and digital.

Colliers research has shown that it is possible to identify three main work styles: diverse, focused (requiring concentration) and caller. However, these styles can look different from company to company. In order to better understand the new needs of mobile workers and how they use the work environment ecosystem, Colliers experts developed personas (profiles of people who work in similar ways) and gave them names that reflect their character – Analytical Albert, Collaborative Claire and Varied Victor. They also defined their needs for a physical workplace.

Download the latest report and find out:

  • How the pandemic has affected the work environment, including in your organisation;
  • What a phygital workplace is and what are the key elements in building one;
  • How do people whose style fits the profile of Claire, Albert or Victor work and what are their needs.

Download report and stay up to date with the latest market news

If you don't see "Download report" button, please clear your cookies or download report from this site »


Related Experts

Dorota Osiecka

Partner

Warsaw

Highlights:

  • Workplace Strategy, Research, Space Planning and Change  Management expert
  • 12+ years of strategic consulting, project management and  business development across various sectors and  geographies
  • Ample experience in managing  start-up teams and  new  markets
View expert

Grzegorz Rajca

Senior Associate

Warsaw

Grzegorz joined the Workplace Innovation team at Colliers in February 2016. Before joining Colliers he spent 6 years working as an HR consultant. He is an organizational psychologist and a data analyst. He combines knowledge concerning human behavior with an understanding of statistical modelling and psychometrics. He specializes in quantitative research, HR analytics, data analysis and visualization. His key skills include:
•   Organizational psychology
•   Research methodology
•   Psychometrics, survey design
•   Statistics and data analysis (R, SPSS)
•   MS Excel and VBA

View expert