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Meet our experts | Mara Chua-Buenaseda, Senior Manager, Office Services - Landlord Representation

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For Mara Chua-Buenaseda, Senior Manager for Landlord Representation, finding the right balance between keeping your client and your potential tenant happy is crucial. In her experience, highlighting our service by sharing market knowledge and expertise and creating enterprising solutions is key to finding a win-win scenario for both.
 
1. Briefly explain your experience with Colliers and working in the real estate industry. 
 
I started working in the real estate industry back in 2013 for Rockwell Land Corporation. It was my first job and first experience in doing commercial leasing. I was part of the team that managed the commercial portfolio of Rockwell, particularly, their office developments.  

I transferred to Colliers Philippines in 2016 to gain more experience in the real estate industry, but venturing into a new role for me, which was being a broker. I wanted to learn from a new perspective coming from the developer side, and I was fortunate enough to have been given the opportunity by Colliers to try my hand at both Landlord Representation and Tenant Representation at different times in my career.
 
"...our exposure to regional experts, have helped greatly in mentoring and developing our team, as well as in growing our business to what it is today."
 
Colliers has provided me with much needed support and training to allow me to enhance my skills and develop my expertise in the field of brokerage. Our resource materials, like Colliers University, and our exposure to regional experts, have helped greatly in mentoring and developing our team, as well as in growing our business to what it is today.  
 
2. As a Senior Manager for Landlord Representation, what do you think is the most challenging aspect of the job, and how do you handle that challenge?
 
Being a Landlord Representative is all about finding the right balance between keeping your client and your potential tenant happy. When appointed for a project, our top priority is to lease it out within the timeframe agreed upon and guided by the approved commercial terms from our Landlord. This can be challenging at times as there are various factors to consider when negotiating a deal, such as current market conditions and occupancy of the building, just to name a few. In these situations, we always properly advise our landlords on how to structure the deal by sharing our knowledge on the market and relevant experience, to find a win-win solution for both our client and our potential tenant. 


"...we always properly advise our landlords on how to structure the deal by sharing our knowledge on the market and relevant experience, to find a win-win solution for both our client and our potential tenant.."

3. Based on your experience, what are your recommendations to landlords on strategies they must apply amid the current market condition?

Given the overall vacancy brought about by this pandemic, there has been a shift in the market from a landlord’s market to a tenant’s market. Considering this, we recommend that landlords be more flexible to tenant’s requirements by offering customized incentives and leasing schemes to achieve higher occupancy for their buildings.  

"We recommend that landlords be more flexible to tenant’s requirements by offering customized incentives and leasing schemes..." 

The office market is faced with a very difficult situation now due to the pandemic, but we remain confident that we will recover eventually. 


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Mara Chua

Senior Manager

Office Services - Landlord relations

Manila

Mara has over 7 years’ experience in the real estate industry in the Philippines.  She joined the Office Services Team of Colliers Philippines in July 2016 and brings with her a wide understanding of various real estate markets, deal structuring, lease negotiations, and conceptualizing different marketing strategies.

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