Skip to main content Skip to footer
Harold Cruz | Colliers | Manila

Harold Cruz

Associate Director

Valuation Services

License # 0000306

Call now
View Less


Professional Summary

A reliable expert in the Real Estate industry, Harold has over 16 years of experience in the valuation services.

Over the years, he has provided valuation for real estate porfolios, proposed reclamation projects, vast tract of land for townships and multi-sectoral projects, commercial development sites for low-rise to skyscraper structures, recurring income office, residential and retail buildings, budget, business and luxury hotels and resorts and industrial sites and warehouses.

At Colliers International Philippines, Harold oversees the real estate appraisal / valuation services rendered by CIVAS Philippines in adherence to the guidance of the Director and Head of Valuation.


In reclamation projects, Harold successfully took part in the pre-development stage by rendering relevant valuation services. The master planned proposed communities are strategically situated in Metro Manila.

Harold spearheaded most of the real estate portfolios valued by CIVAS Philippines including the 105 development projects of Sta. Lucia Land, Inc. located nationwide and the City of Firsts by Araneta Group situated in Quezon City, Metro Manila, Philippines.

He was also involved in various valuations of en-bloc office buildings in major commercial business districts including the financial capital of the Philippines (Makati CBD).


Bachelor of Science in Civil Engineering

Pamantasan ng Lungsod ng Maynila

Intramuros, Manila, Philippines

(Consistent University Scholar)


Memberships & Involvements

Director (2013 to 2017, 2021), Board Secretary (2014 to 2016) and Treasurer (2017, 2021)

Philippine Association of Realty Appraisers, Inc.


"Harold was great to work with. He is detail driven and did the research required of the Philippines hospitality market. Looking forward to working with Harold again!" - Rakan Al-Tuwaijri, Group CEO of International Trade  Holdings Company

"Harold was one of our leaders and property advisers for Colliers Philippines. He is very dependable, provides solutions to challenges and good to work with. Highly recommended." - Jeremiah Pampolina, Vice President - Business Development | Strategic Planning | Investor Relations of Sta. Lucia Land, Inc.

"I have had the pleasure of working with Harold on a multi-million USD valuation of a Grade A/Premium mixed-used development in Metro Manila. I was very impressed with Harold's deep market understanding and his attention to detail. Additionally Harold's approachable personality made the entire engagement process very smooth and easy. I have no doubt his professionalism and efficiency will value add any project he engages." - Joe Tan, Manager of Keppel Properties Philippines

"... we chose Colliers because of its known expertise and experience as further confirmed by your Paul, Harold  & Team's exemplary performance to the engagement.

Quality of work, flexibility and strong commitment to deadline were the specific  reasons for choosing Colliers. Your team did their best and exeted all efforts  to finish the job. Moreover, they had always available for quick and surprise/sudden meetings or queries.

I have worked withe other professionals but this is the first time I've witnessed such a very strong commitment to quality & deadline not only to beat but even exceed client's expectation." - Josephine Martinez, Vice President of Araneta Center, Inc.


Service Lines

Valuation and Advisory Services

Property Type

Hotels, Industrial, Land, Office, Multifamily, Retail

My Team

Featured News

May 26, 2022

Meet our experts | Harold Cruz, Associate Director, Valuation Services

For Harold Cruz, Associate Director for valuation services, valuation would always play a critical role in every stage of the business cycle, from property acquisitions, to understanding current asset values and even during property disposals. The industry will enable clients to appreciate and fully understand a valuation premised on looking into the potential economic benefits of a certain property.
Read More
View More

How can I help you?

* Required Field