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F&B entrepreneurs are being put to the test

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The abrupt visit of the world’s most unwanted guest has left deep marks in the “Food & Beverage” sector. In almost all countries, restaurants, cafes and clubs were temporarily closed after the corona outbreak. That is the complete opposite of the hospitality that F&B normally stands for.

Colliers has been closely monitoring the status of the sector since the start of the pandemic. Our local teams work together internationally to continuously map out the consequences of this situation and we are happy to share these insights with you.

What is the current state of affairs? Have any new initiatives and opportunities emerged during the corona crisis? Which measures have been taken? How long will the recovery take? We made a tour around eight European countries.

F&B entrepreneurs are being put to the test

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Related Experts

Etienne van Unen

Partner | Director Food & Beverage | Co Head EMEA Retail


I am a specialist in the world where Food & Beverage and Retail cross paths. Partly due to my role as Head EMEA Retail, I am internationally and nationally oriented in all trends and developments and I am able to translate these into real estate issues.

I have been with the Colliers family since 2013. I laid the foundation for the Retail department. In 2018 I was asked to do the same for the new Food & Beverage department. With this I have shown to be innovative and innovative and to have entrepreneurship at heart.

Since 2018 I have also been a member of the Advisory Board of the Global Restaurant Investment Forum (GRIF). Together with my role as Head EMEA Retail, the combination of these two platforms is a unique tool to serve our customers well with creative "out of the box" solutions and to always be at the forefront of innovative concepts.

Number 1 award Maxis Muiden Dutch Council of Real Estate
Number 1 broker Retail 2012 PropertyNL 88.000 sqm2
Number 1 broker Retail 2013 PropertyNL 84.000 sqm2
2015 Colliers Innovator Referral Award

2018 Co Founder "The Food Department", Shopping Center Magna Plaza Amsterdam

Also worked at: Gommers Consultants, CBRE (Shopping Center Management), Kompaan Vastgoed, WPM, Corio/Klepierre.

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Wiert Jan Siefkes

Director Food & Beverage


From 2006 to 2016 I worked for the HEINEKEN Brewery throughout the Netherlands as  Property and Asset Manager. In this role I was responsible for the leased and owned real estate of HEINEKEN. Main activities were a.o.; tenant and landlord representation, stakeholder management, negotiating lease and sale contracts, strategic acquisition of new properties (to lease or buy), strategic disposition of leased/ owned properties, managing lease and sale process and negotiating exit lease deals.


From 2016 to 2019 I worked for Starbucks Coffee Company as Business Development Manager Channel Licensing for the EMEA region. In this role I was a.o. responsible for development of Starbucks stores in the Travel (e.g. airports, roadsides and train stations) and Outlet shopping Centre Channel in cooperation with existing/ new licensees. Other activities we’re a.o.; onboarding new licensees, development of new markets for the Travel and Outlet Shopping Channel in EMEA, negotiating new Master Licensing agreements, market mapping, stores opening as planned and meeting sales estimations.


In October 2019 I joined Colliers. Since January 2022 I'm responsible for the F&B team. In this role I'm  responsible for the F&B department of Colliers and furhter expand our business in the Netherlands and abroad.

My specialties lies a.o.; wide understanding of the F&B (brands and concepts) and Real Estate business as a whole, understanding of F&B entrepreneurs/ brands and what information they need to decide how to grow their business and where, experinced in partnerships, franchising and licensing, understanding of level playing field on behalf of the entrepreneur/ brand AND landlord/ developer, how to represent a F&B entrepreneur/ brand and their needs (e.g. how should the ideal location look like and where it should be located), how to represent the landlord/ developer and share best practise (how to build/ brand a shopping centre/ street and use F&B as a tool to elevate the experience).

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