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Food & Beverage challenges hegemony in retail world

We are spending more on food and drinks, both indoors and outdoors. In 2017 this amounted to roughly 60 billion euros, a rise of 4% compared to 2016. And this year, that number will grow even further to approximately 62.5 billion euros. The main reason is that more and more consumers eat and drink outside of their homes. On average, we are spending 4% more every year since 2010. In 2017, it was even 7%. This growth outpaces the numbers seen in the rest of the retail market. 

More and more F&B venues
Entrepreneurs are capitalizing on this development. The number of F&B companies has increased nearly 9% in the past eight years to well over 61,250. This represents 5,000 extra “points of sale”. Many of these new F&B venues are located at former vacant shops. More than a quarter of these have been designated for F&B purposes in the past year and a half. Also in terms of square footage, the F&B sector shows the highest growth numbers in the retail market. Nearly 139,000 square meters were added this year alone, mainly restaurants and supermarkets.

Much more growth on the horizon
The outdoors segment is expected to rise to an average of 25% the Netherlands. F&B will conquer a prominent position that will change the way our shopping areas look like. In the largest Randstad cities this figure is expected to grow to 30%. This percentage is also in range for medium-sized cities.



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Etienne van Unen

Partner | Director Food & Beverage | Co Head EMEA Retail


I am a specialist in the world where Food & Beverage and Retail cross paths. Partly due to my role as Head EMEA Retail, I am internationally and nationally oriented in all trends and developments and I am able to translate these into real estate issues.

I have been with the Colliers family since 2013. I laid the foundation for the Retail department. In 2018 I was asked to do the same for the new Food & Beverage department. With this I have shown to be innovative and innovative and to have entrepreneurship at heart.

Since 2018 I have also been a member of the Advisory Board of the Global Restaurant Investment Forum (GRIF). Together with my role as Head EMEA Retail, the combination of these two platforms is a unique tool to serve our customers well with creative "out of the box" solutions and to always be at the forefront of innovative concepts.

Number 1 award Maxis Muiden Dutch Council of Real Estate
Number 1 broker Retail 2012 PropertyNL 88.000 sqm2
Number 1 broker Retail 2013 PropertyNL 84.000 sqm2
2015 Colliers Innovator Referral Award

2018 Co Founder "The Food Department", Shopping Center Magna Plaza Amsterdam

Also worked at: Gommers Consultants, CBRE (Shopping Center Management), Kompaan Vastgoed, WPM, Corio/Klepierre.

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