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Summer season crucial for recovery hotel industry

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The effects of the coronavirus have led to a hotel crisis never before seen on this scale. During the financial crisis that started in 2008, there was a significant slump in the hotel industry, but occupancy rates never got to the lows that are being experienced right now. That did happen in China after the SARS outbreak in 2003, but the rates bounced back to their old levels within just six months, even in the most affected cities.

If the current pandemic can not be curbed soon, and travel restrictions persist, what will it mean for the hotel industry? We’ve completed a tour around six major holiday countries, to get a clear picture of the current situation, map out the consequences and identify opportunities.


Summer season crucial for recovery hotel industry

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Dirk Bakker

Chief Executive Officer | Netherlands

Amsterdam

My area  of expertise lies in fields such as multi country assigments, strategic marketing, International Business Development, International Private Public Initiatives, hospitality consultancy and corporate finance assignments. My clarity in vision and strategy, leads  to tangible results. My focus has been predominantly been on cross border assigments,   where I  leveraged my extensive entrepreneurial expertise in Europe, the Middle East, India, Brazil and Russia.  I have  over 30 years experience in hotel operational consulting, initially with a focus on database management & customer loyalty programs as wel as hotel reservation systems in the global market. I have also  spent  several years in hotel development and real estate financing related areas, where I combined my expertise as hotel operations specialist in my role since late 2009 as Director Hotels for Colliers in the Netherlands as well as Head Of EMEA Hotels for Colliers. Since September 1, 2017 I am  Chief Executive officer for Colliers in the Netherlands leading a team of some 300 plus professionals and 4 offices. I am a leader with  a clear vision and a large drive to achieve goals. 

 

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Joost Mees

Head of Hotels Benelux

Amsterdam

I am the founder in 2002 of MD Hotel Investments, a succesfull niche hotel corporate finance advisory based in Amsterdam and the co-founder of European Hotel Capital, a private equity international hotel fund. Since June 2013 I joined Colliers in Amsterdam as Director Hotels and specialised in hotel developement advisory, operator search and hotel financing. 

Curently I am Head of Hotels Benelux, Member of the  Board of Colliers Netherlands and Direcor Alternative Real Estate.

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