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Airbnb continues to grow in The Netherlands throughout 2017

The number of overnight stays via the bookings platform Airbnb continues to grow in The Netherlands. In 2017, almost 2,1 million overnight stays were booked in Amsterdam. This is an increase of more than 25% compared to 2016. In the other three big cities Airbnb continues to grow as well. In Utrecht the number of overnights stays doubled to 156,000, in Rotterdam it increased with 32% to 154,000 and in The Hague the growth was 46% and 184,000 overnight stays were booked. 

Airbnb grows faster than Hotels
The Netherlands is popular with domestic and foreign tourists. The number of stays at hotels in The Netherlands grew on average faster compared to the rest of Europe: 9% against 5%. In Amsterdam the increase was 12% (15,6 million overnight stays) whilst the growth of Airbnb was even higher with 25% with which its market share grew to 12%.

Dirk Bakker, Head of EMEA Hotels of Colliers International: ‘Compared to the international scene, the Dutch hotels perform very well. The high growth rates of Airbnb show the popularity of the platform and that is has conquered a permanent spot in the hotel branch. We expect that the market share will be between 12 and 14%’. 


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Dirk Bakker

Chief Executive Officer | Netherlands


My area  of expertise lies in fields such as multi country assigments, strategic marketing, International Business Development, International Private Public Initiatives, hospitality consultancy and corporate finance assignments. My clarity in vision and strategy, leads  to tangible results. My focus has been predominantly been on cross border assigments,   where I  leveraged my extensive entrepreneurial expertise in Europe, the Middle East, India, Brazil and Russia.  I have  over 30 years experience in hotel operational consulting, initially with a focus on database management & customer loyalty programs as wel as hotel reservation systems in the global market. I have also  spent  several years in hotel development and real estate financing related areas, where I combined my expertise as hotel operations specialist in my role since late 2009 as Director Hotels for Colliers in the Netherlands as well as Head Of EMEA Hotels for Colliers. Since September 1, 2017 I am  Chief Executive officer for Colliers in the Netherlands leading a team of some 300 plus professionals and 4 offices. I am a leader with  a clear vision and a large drive to achieve goals. 


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Marieke Dessauvagie

Senior Consultant


I gained experience in the hotel industry while working for Marriott International for several years following my study of International Hospitality Management. With Marriott, I worked  in Sales & Marketing and Event Operations, gaining much insight into both  the strategic and operational processes in the hotel industry. I then completed an MSc in Business Administration at the VU University in Amsterdam and started with Colliers in 2015 as a trainee for the Hotels division.  I now work with Colliers as Senior Consultant and have worked on many projects in  the Benelux, varying  from feasibility studies and development advisory to brokerage.



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