The strategic location of the electronics giant is one of the first stores opened in the Netherlands. Since 2000, the organization has been leasing the retail space of 10,000 sqm next to the football stadium Johan Cruijff ArenA. This means that MediaMarkt has the largest multimedia store in the Amsterdam area.
Johan Cruijff Boulevard, called the ArenA boulevard until 2020, is a pedestrian promenade in the center of Amsterdam-Zuidoost. It connects the Ziggo Dome and the Johan Cruijff ArenA with train station Bijlmer ArenA. MediaMarkt's neighbors include AFAS Live, Pathé Arena and homeware mall Villa ArenA.
The landlord, REAL I.S. AG, is one of the leading German real estate investment providers and is active in various European countries and in Australia. Since 2017, the organization has a branch in Amsterdam. This allows them to manage investments regionally.
Colliers International assisted the owner, Real I.S. AG, in this transaction.