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Gouda welcomes restautant 't Zusje

restaurant 't Zusje
Restaurant chain 't Zusje opened a new location in Gouda on July 2nd. They take the place of La Place at Markt 37-39. The space is 710 sq.

In 2009, 't Zusje was created, the second catering facility of founder and formula owner Peter Smits. Due to the success of the tapas concept, there was a rapid expansion. The formula now has 31 franchise companies, including in Eindhoven, Nijmegen and Rotterdam. The building in the center of Gouda will house the 31st restaurant. It is located next to tourist attractions such as the cheese fair, the old town hall and the antique market.

Wiert Jan Siefkes, Associate Director Food & Beverage at Colliers says: “After the departure of La Place, owner Garbe has a more than worthy successor. ’t Zusje is an innovative concept for Gouda and a nice addition to the current catering offer.”

"We offer our guests an evening out, as we like to see it ourselves. The beautiful location on the historic market in Gouda fits perfectly with the characteristic atmosphere that characterizes 't Zusje." said Peter Smith.

Colliers advised landlord Garbe. Adhoc horecamakelaars acted on behalf of 't Zusje.

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Wiert Jan Siefkes

Director Food & Beverage

Amsterdam

From 2006 to 2016 I worked for the HEINEKEN Brewery throughout the Netherlands as  Property and Asset Manager. In this role I was responsible for the leased and owned real estate of HEINEKEN. Main activities were a.o.; tenant and landlord representation, stakeholder management, negotiating lease and sale contracts, strategic acquisition of new properties (to lease or buy), strategic disposition of leased/ owned properties, managing lease and sale process and negotiating exit lease deals.

 

From 2016 to 2019 I worked for Starbucks Coffee Company as Business Development Manager Channel Licensing for the EMEA region. In this role I was a.o. responsible for development of Starbucks stores in the Travel (e.g. airports, roadsides and train stations) and Outlet shopping Centre Channel in cooperation with existing/ new licensees. Other activities we’re a.o.; onboarding new licensees, development of new markets for the Travel and Outlet Shopping Channel in EMEA, negotiating new Master Licensing agreements, market mapping, stores opening as planned and meeting sales estimations.

 

In October 2019 I joined Colliers. Since January 2022 I'm responsible for the F&B team. In this role I'm  responsible for the F&B department of Colliers and furhter expand our business in the Netherlands and abroad.

My specialties lies a.o.; wide understanding of the F&B (brands and concepts) and Real Estate business as a whole, understanding of F&B entrepreneurs/ brands and what information they need to decide how to grow their business and where, experinced in partnerships, franchising and licensing, understanding of level playing field on behalf of the entrepreneur/ brand AND landlord/ developer, how to represent a F&B entrepreneur/ brand and their needs (e.g. how should the ideal location look like and where it should be located), how to represent the landlord/ developer and share best practise (how to build/ brand a shopping centre/ street and use F&B as a tool to elevate the experience).

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