Wiert Jan Siefkes
MSRE, B.A. Sc.
Director Food & Beverage
From 2006 to 2016 I worked for the HEINEKEN Brewery throughout the Netherlands as Property and Asset Manager. In this role I was responsible for the leased and owned real estate of HEINEKEN. Main activities were a.o.; tenant and landlord representation, stakeholder management, negotiating lease and sale contracts, strategic acquisition of new properties (to lease or buy), strategic disposition of leased/ owned properties, managing lease and sale process and negotiating exit lease deals.
From 2016 to 2019 I worked for Starbucks Coffee Company as Business Development Manager Channel Licensing for the EMEA region. In this role I was a.o. responsible for development of Starbucks stores in the Travel (e.g. airports, roadsides and train stations) and Outlet shopping Centre Channel in cooperation with existing/ new licensees. Other activities we’re a.o.; onboarding new licensees, development of new markets for the Travel and Outlet Shopping Channel in EMEA, negotiating new Master Licensing agreements, market mapping, stores opening as planned and meeting sales estimations.
In October 2019 I joined Colliers. Since January 2022 I'm responsible for the F&B team. In this role I'm responsible for the F&B department of Colliers and furhter expand our business in the Netherlands and abroad.
My specialties lies a.o.; wide understanding of the F&B (brands and concepts) and Real Estate business as a whole, understanding of F&B entrepreneurs/ brands and what information they need to decide how to grow their business and where, experinced in partnerships, franchising and licensing, understanding of level playing field on behalf of the entrepreneur/ brand AND landlord/ developer, how to represent a F&B entrepreneur/ brand and their needs (e.g. how should the ideal location look like and where it should be located), how to represent the landlord/ developer and share best practise (how to build/ brand a shopping centre/ street and use F&B as a tool to elevate the experience).
Structured the leased and owned Real Estate portfolio of HEINEKEN in the Netherlands, sold/ exit lease of underperforming/ “high” risk properties and bought/ leased new value added properties. In these positions I took both parties (landlord and tenant) priorities into account and came to, for all parties, satisfied contract.
Developed over 75+ Starbucks stores throughout EMEA in cooperation with multiple licensees. One of the highlight for me were the Louvre Museum in Paris, the Stores at Schiphol Airport and Barcelona Airport. Developed a growth strategy for the Travel Channels in EMEA. Negotiated multiple Master Licensed agreements with (new) licensees. Developed a growth strategy for the Travel Channel in EMEA.
BA, Architectual Engineering - Hogeschool van Amsterdam
Msc Real Estate Investment Analyses (MSRE) - Amsterdam School of Real Estate
Memberships & Involvements
ASRE Alumni, GAP Alumni
Partner | Director Food & Beverage | Co Head EMEA Retail
I am a specialist in the world where Food & Beverage and Retail cross paths. Partly due to my role as Head EMEA Retail, I am internationally and nationally oriented in all trends and developments and I am able to translate these into real estate issues.
I have been with the Colliers family since 2013. I laid the foundation for the Retail department. In 2018 I was asked to do the same for the new Food & Beverage department. With this I have shown to be innovative and innovative and to have entrepreneurship at heart.
Since 2018 I have also been a member of the Advisory Board of the Global Restaurant Investment Forum (GRIF). Together with my role as Head EMEA Retail, the combination of these two platforms is a unique tool to serve our customers well with creative "out of the box" solutions and to always be at the forefront of innovative concepts.
Number 1 award Maxis Muiden Dutch Council of Real Estate
Number 1 broker Retail 2012 PropertyNL 88.000 sqm2
Number 1 broker Retail 2013 PropertyNL 84.000 sqm2
2015 Colliers Innovator Referral Award
2018 Co Founder "The Food Department", Shopping Center Magna Plaza Amsterdam
Also worked at: Gommers Consultants, CBRE (Shopping Center Management), Kompaan Vastgoed, WPM, Corio/Klepierre.
Consultant Food & Beverage
From 2017 to March 2022 I worked for “Van de Weerd Horecamakelaardij”, they are specialised in Hospitality Real Estate. In this role I was responsible for selling, renting and buying Hospitality Real Estate. The main activities were: landlord representation, tenant representation, selling hospitality business-operations (asset-liability transactions), advising in lease and sale contracts. Since the first of April 2022 I am part of the Food & Beverage Team.