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Wiert Jan Siefkes | Colliers | Amsterdam

Wiert Jan Siefkes

MSRE, B.A. Sc.

Director Food & Beverage

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Professional Summary

From 2006 to 2016 I worked for the HEINEKEN Brewery throughout the Netherlands as  Property and Asset Manager. In this role I was responsible for the leased and owned real estate of HEINEKEN. Main activities were a.o.; tenant and landlord representation, stakeholder management, negotiating lease and sale contracts, strategic acquisition of new properties (to lease or buy), strategic disposition of leased/ owned properties, managing lease and sale process and negotiating exit lease deals.


From 2016 to 2019 I worked for Starbucks Coffee Company as Business Development Manager Channel Licensing for the EMEA region. In this role I was a.o. responsible for development of Starbucks stores in the Travel (e.g. airports, roadsides and train stations) and Outlet shopping Centre Channel in cooperation with existing/ new licensees. Other activities we’re a.o.; onboarding new licensees, development of new markets for the Travel and Outlet Shopping Channel in EMEA, negotiating new Master Licensing agreements, market mapping, stores opening as planned and meeting sales estimations.


In October 2019 I joined Colliers. Since January 2022 I'm responsible for the F&B team. In this role I'm  responsible for the F&B department of Colliers and furhter expand our business in the Netherlands and abroad.

My specialties lies a.o.; wide understanding of the F&B (brands and concepts) and Real Estate business as a whole, understanding of F&B entrepreneurs/ brands and what information they need to decide how to grow their business and where, experinced in partnerships, franchising and licensing, understanding of level playing field on behalf of the entrepreneur/ brand AND landlord/ developer, how to represent a F&B entrepreneur/ brand and their needs (e.g. how should the ideal location look like and where it should be located), how to represent the landlord/ developer and share best practise (how to build/ brand a shopping centre/ street and use F&B as a tool to elevate the experience).


Structured the leased and owned Real Estate portfolio of HEINEKEN in the Netherlands, sold/ exit lease of underperforming/ “high” risk properties and bought/ leased new value added properties. In these positions I took both parties (landlord and tenant) priorities into account and came to, for all parties, satisfied contract.


Developed over 75+ Starbucks stores throughout EMEA in cooperation with multiple licensees. One of the highlight for me were the Louvre Museum in Paris, the Stores at Schiphol Airport and Barcelona Airport. Developed a growth strategy for the Travel Channels in EMEA. Negotiated multiple Master Licensed agreements with (new) licensees. Developed a growth strategy for the Travel Channel in EMEA.


BA, Architectual Engineering - Hogeschool van Amsterdam

Msc Real Estate Investment Analyses (MSRE) - Amsterdam School of Real Estate

Memberships & Involvements

ASRE Alumni, GAP Alumni





Asset Management, Business Brokerage, Licensed & Leisure, Destination Consulting, Lease Advisory

Service Lines

Landlord Representation, Tenant Representation, Capital Markets, Property Marketing, Research

Property Type


My Team

Featured Research

7 Jul 2020

F&B entrepreneurs are being put to the test

The abrupt visit of the world’s most unwanted guest has left deep marks in the “Food & Beverage” sector. What is the current state of affairs?
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Featured News

8 Jul 2021

Gouda welcomes restaurant 't Zusje

Restaurant chain 't Zusje opened a new location in Gouda on July 2nd. They take the place of La Place at Markt 37-39. The space is 710 sqm,
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14 Jun 2021

RCE wants to open significantly more Loetje restaurants

Horecagroep Restaurant Company Europe (RCE) has not given up, despite the corona crisis. In addition to investing in the renovation of various catering locations in recent months, RCE will also open five new Loetje restaurants this summer.
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