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Shirley Udo | Colliers | Den Bosch

Shirley Udo

Retail Marketing & Branding Specialist

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Professional Summary

Experienced retail Marketing Manager with a demonstrated history of working in the real estate industry. Skilled in Marketing Strategy & Communicationmanagement, Coaching, Retail, Real estate development, interim & owners association management.

I joined WPM Group/Colliers in march 20O3 as Marketing Manager responsible for positioning 12 different shoppingcentres. In 2008 I made a side step working for an advertising agency specialized in real estate communication. In 2010 I was asked to fullfill the role of senior marketing manager at WPM Group/Colliers and I am responsible for positioning Woonmall Alexandrium Rotterdam (real estate in residential sector) and strengthening this brand through integrated (digital) marketing campaigns, PR, the development and distribution of relevant & engaging content and the organization of business events. I working closely with the Colliers marketingteam as well as our Colliers corporate marketing department to further strengthen our position in the market.


Positioning Woonmall Alexandrium in residential sector

Positioning several shoppingcentres B2C marketing 

Developing ATL & BTL campaigns

Public Relations & Storytelling

Content marketing, videos, animations, blogs & reports, content distribution via social media and traditional media.



HES College (Business  School of Economics) specialization International Marketing Management



Asset Management

Service Lines

Project Management, Real Estate Management Services

Property Type


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