Rewina Tjon A Sin
Rewina has experience in working with highly trained professionals and their clients in a national and international environment.
She has experience in successfully supporting the Executive Board and various aspects of marketing & sales.
She is talented, practical and creative in organizing and dealing with pressure. Driven by connecting people and offering services.
Rewina is enthusiastic, with strong attention to detail.
Inholland Academy - HRM Management
Schoevers Academy - Secretary
Chief Executive Officer | Netherlands
My area of expertise lies in fields such as multi country assigments, strategic marketing, International Business Development, International Private Public Initiatives, hospitality consultancy and corporate finance assignments. My clarity in vision and strategy, leads to tangible results. My focus has been predominantly been on cross border assigments, where I leveraged my extensive entrepreneurial expertise in Europe, the Middle East, India, Brazil and Russia. I have over 30 years experience in hotel operational consulting, initially with a focus on database management & customer loyalty programs as wel as hotel reservation systems in the global market. I have also spent several years in hotel development and real estate financing related areas, where I combined my expertise as hotel operations specialist in my role since late 2009 as Director Hotels for Colliers in the Netherlands as well as Head Of EMEA Hotels for Colliers. Since September 1, 2017 I am Chief Executive officer for Colliers in the Netherlands leading a team of some 300 plus professionals and 4 offices. I am a leader with a clear vision and a large drive to achieve goals.
Head of Hotels Benelux
I am the founder in 2002 of MD Hotel Investments, a succesfull niche hotel corporate finance advisory based in Amsterdam and the co-founder of European Hotel Capital, a private equity international hotel fund. Since June 2013 I joined Colliers in Amsterdam as Director Hotels and specialised in hotel developement advisory, operator search and hotel financing.
Curently I am Head of Hotels Benelux, Member of the Board of Colliers Netherlands and Direcor Alternative Real Estate.
I gained experience in the hotel industry while working for Marriott International for several years following my study of International Hospitality Management. With Marriott, I worked in Sales & Marketing and Event Operations, gaining much insight into both the strategic and operational processes in the hotel industry. I then completed an MSc in Business Administration at the VU University in Amsterdam and started with Colliers in 2015 as a trainee for the Hotels division. I now work with Colliers as Senior Consultant and have worked on many projects in the Benelux, varying from feasibility studies and development advisory to brokerage.
After a successful internship in 2017, I officially joined Colliers in 2018 as Junior Consultant Hotels. My role as Junior Consultant was to support the Senior Consultants with transaction and consultancy assignments. For example, I have been involved in dispositions and acquisitions of hotels, leasing assignments, valuations, feasibility studies and contract negotiations. Besides, I was part of the Colliers Research team until the end of 2020, where I was responsible for collecting and analyzing market data and writing market stories and publications.
Since the beginning of 2020, I have the position of Consultant Hotels, where I primarily focus on the consultancy assignments within the hotel team. This includes guiding rental assignments, conducting feasibility studies and valuations and advising during contract negotiations. Clients are hotel developers, owners and hotel operators.
Partner | Director Food & Beverage | Co Head EMEA Retail
I am a specialist in the world where Food & Beverage and Retail cross paths. Partly due to my role as Head EMEA Retail, I am internationally and nationally oriented in all trends and developments and I am able to translate these into real estate issues.
I have been with the Colliers family since 2013. I laid the foundation for the Retail department. In 2018 I was asked to do the same for the new Food & Beverage department. With this I have shown to be innovative and innovative and to have entrepreneurship at heart.
Since 2018 I have also been a member of the Advisory Board of the Global Restaurant Investment Forum (GRIF). Together with my role as Head EMEA Retail, the combination of these two platforms is a unique tool to serve our customers well with creative "out of the box" solutions and to always be at the forefront of innovative concepts.
Number 1 award Maxis Muiden Dutch Council of Real Estate
Number 1 broker Retail 2012 PropertyNL 88.000 sqm2
Number 1 broker Retail 2013 PropertyNL 84.000 sqm2
2015 Colliers Innovator Referral Award
2018 Co Founder "The Food Department", Shopping Center Magna Plaza Amsterdam
Also worked at: Gommers Consultants, CBRE (Shopping Center Management), Kompaan Vastgoed, WPM, Corio/Klepierre.
Advisor Food & Beverage
After I completed my HBO study in Utrecht in 2007, I started at Colliers. (then Boer Hartog Hooft). The first 8 years I worked as coordinator Investments at the Capital Markets department. In this position I coordinated and supervised the commercial purchases and sales of investment objects throughout the Netherlands. This is also where I first came into contact with Retail. In 2015 I switched to the Retail department. Here I was responsible for the purchase and rental of Retail units. In 2018 my direct colleague Etienne van Unen set up the Food & Beverage department and I was allowed to join this. At the moment we are mainly involved in the rental and rental / purchase and sale of Food & Beverage units and everything else that has to do with Food & Beverage.
After working in the real estate industry on the investment side for 4 years, I started with Colliers in November 2018. I am a senior consultant on the Hotel team. I advise real estate developers and investors in lease transactions and hotel sales and purchases. The projects I work on vary between trading hotels, hotel developments and transformation projects. Besides selecting the right candidates and coordinating the transaction, I also perform feasibility studies. By analyzing the local hotel market and project specifications, I determine which hotel concepts best suit the project. The feasibility is concluded with a ‘brokers opinion of value’ which is always based on a profit-and-loss forecast for the future hotel.
After obtaining my engineering degree from the Technological University in Delft, I started my career at CBRE Global Investors as a management trainee. I later joined the EMEA separate accounts team which was responsible for the management of a EUR 2 billion pan European portfolio. After two years with CBRE GI, I transferred to Orange Capital Partners to build a retail fund for the investor Goldman Sachs. After the successful acquisition of several retail portfolios throughout the Netherlands, I became a portfolio manager being responsible for a EUR 300 million residential portfolio for investor GIC.
Director Hotels | Transactions
As Director Transactions at Colliers International Hotels I am based in Amsterdam. I lead the team of professionals responsible for hotel investment advisory services in the Benelux and cross-border in the EMEA region.
Before rejoining Colliers in september 2018, I succesully founded and managed Eminent Real Estate (a boutique real estate family office) from October 2013 untill September 2018. Before founding Eminent Real Estate I was Director of Capital Markets at Colliers managing the Dutch investment services team out of the Amsterdam HQ. Previously I was the Managing Partner of the Eindhoven office.
Before joining RSP/Van Boxtel & Partners Makelaars / Colliers in 2003, I worked as a senior real estate agent/valuer at Clercx Liebau Bedrijfshuisvesting and Van Boxtel & Partners Makelaars, which came after the start of my career in 1995 as a junior real estate agent at Van Engelen Bedrijfsmakelaars in Eindhoven.
Associate Director Food & Beverage
From 2006 to 2016 I worked for the HEINEKEN Brewery throughout the Netherlands as Property and Asset Manager. In this role I was responsible for the leased and owned real estate of HEINEKEN. Main activities were a.o.; tenant and landlord representation, stakeholder management, negotiating lease and sale contracts, strategic acquisition of new properties (to lease or buy), strategic disposition of leased/ owned properties, managing lease and sale process and negotiating exit lease deals.
From 2016 to 2019 I worked for Starbucks Coffee Company as Business Development Manager Channel Licensing for the EMEA region. In this role I was a.o. responsible for development of Starbucks stores in the Travel (e.g. airports, roadsides and train stations) and Outlet shopping Centre Channel in cooperation with existing/ new licensees. Other activities we’re a.o.; onboarding new licensees, development of new markets for the Travel and Outlet Shopping Channel in EMEA, negotiating new Master Licensing agreements, market mapping, stores opening as planned and meeting sales estimations.
Since October 1st 2019 I joined Colliers International as Associate Director F&B. In this role I will be part of the management team who are responsible for setting up and develop the F&B department of Colliers International. My specialties lies a.o.; understanding of the F&B and Real Estate business as a whole, understanding of F&B entrepreneurs/ brands and what information they need to decide how to grow their business and where, understanding of level playing field on behalf of the entrepreneur/ brand AND landlord/ developer, how to represent a F&B entrepreneur/ brand and their needs (e.g. how should the ideal location look like and where it should be located), how to represent the landlord/ developer and share best practise (how to build/ brand a shopping centre/ street and use F&B as a tool to elevate the experience).
Hanneke finished her International Hospitality Management education with a specialization in Real Estate. After her education, she gained experience in the hotel industry. She worked for four years as the Assistant General Manager for a 5-star property where she supervised the renovations and operations. In January 2018, Hanneke started with Colliers as a Hotel Valuer. After two years working for the Valuations department, she started working for the Hotel Division of Colliers as a Consultant. She works for both the hotel transactions team as the consultancy and advisory team.