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Dirk Bakker | Colliers | Amsterdam

Dirk Bakker

Chief Executive Officer | Netherlands

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Professional Summary

My area  of expertise lies in fields such as multi country assigments, strategic marketing, International Business Development, International Private Public Initiatives, hospitality consultancy and corporate finance assignments. My clarity in vision and strategy, leads  to tangible results. My focus has been predominantly been on cross border assigments,   where I  leveraged my extensive entrepreneurial expertise in Europe, the Middle East, India, Brazil and Russia.  I have  over 30 years experience in hotel operational consulting, initially with a focus on database management & customer loyalty programs as wel as hotel reservation systems in the global market. I have also  spent  several years in hotel development and real estate financing related areas, where I combined my expertise as hotel operations specialist in my role since late 2009 as Director Hotels for Colliers in the Netherlands as well as Head Of EMEA Hotels for Colliers. Since September 1, 2017 I am  Chief Executive officer for Colliers in the Netherlands leading a team of some 300 plus professionals and 4 offices. I am a leader with  a clear vision and a large drive to achieve goals. 



BUSINESS BACKGROUND ICS - in the early nineties, I was founder and CEO of ICS, an international Hotel Loyalty Card & Hotel consulting company. In 15 years time, I grew that company to operations in 27 countries with 11 offices across 3 continents. I operated 400+ loyalty card operations for most of the world's known hotel brands. For the vast majority of those brands, ICS consulted operationally with a speciality on hotel openings in new countries and cities. Kayak Systems - In 2001, I was one of two a founding partners of Kayak Systems, a technology driven hotel reservations & systems company. Today, the company is known as 

COMMUNITY INVOLVEMENT: I lived and worked in India for several years where I also was president of the India Netherlands Business Association  from 2005-2007. In this period, I initiated several business- and cultural events to facilitate bilateral trade and cultural understanding between the two countries. I introduced the Netherlands Foreign Investment Agency to India and faciliteated  itds roll out together with the Dutch ambassador in India.

Memberships & Involvements

Lecturer at the Amsterdam School of Real Estate;

Member of the Industry Advisory Board at the The Hague Hotel school


Lone star, Hilfiger Hosptitaliy, The Odysee Hotel Group, The Vincent Hotel Group - Dutch Hotel partners, ACCOR Hotels, Rezidor Hotel Group, Interstate Hotels & Resorts, Tommy Hilfiger Hospitality Group, Ikaria/Axa/Sal oppenheim Fund, Azimut Hotels, Penta Hotels, ABN AMRO BANK, Deutsche Bank, Rabobank, KOM development, COD Developmenet, Timeless Investments, IHG, Apollo Hotels & Resorts, Cityhub, Borhese, Heston Finance, Synchroon Development, Deutsche Hypo, Cornucopia capital.


Property Type


Featured Research

1 Sep 2020

Definitive breakthrough of hotels to work in

Now remote working has become the new normal for many office workers around Europe, we predict that savvy hotel operators will harness the ‘hybrid hospitality’ concept, where hotels provide office space to enable co-working and interacting – to generate an additional source of income.
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16 Apr 2020

Summer season crucial for recovery hotel industry

If the current pandemic can not be curbed soon, and travel restrictions persist, what will it mean for the hotel industry?
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26 Mar 2020

Tourism has ground to a halt, a huge blow to Mediterranean countries

The Dutch situation is a bit brighter than in other European countries.
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Featured News

2 Jun 2021

Marike Tuinder joins Colliers Board

Marike Tuinder joined the Colliers Board effective June 1. She will be responsible for the Occupier Services and Design & Build business in the Netherlands.
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