Magna Plaza is the former main post office in the heart of Amsterdam and since 1992 a shopping center. Due to the lack of a clear profile, it has never been very successful. That is why it was time to revive this iconic building at such a beautiful location.
Owner Lianeo Real Estate is a real estate investor in retail, hotels and offices. Their strategy is to buy real estate at good locations with a lot of potential to transform in order to add value to the property. To make Magna Plaza successful again, it was necessary to change the overall concept.
The Food Department
Food & Beverage plays an increasingly important role in the success of shopping areas. It contributes to the overall shopping experience and leads to an increased dwell time by consumers. This is one of the main reasons why the entire top floor is transformed from fashion units into a giant food court: The Food Department. From March 2019, 20 restaurants and 3 bars will be open to the public. And new store concepts and other fashion stores will open their doors as well on the other floors.
With this repositioning, Magna Plaza is ready for the future. It will become a destination for both locals who will enjoy this building again and for international visitors. The ambition is to be in the top five of places to be in Amsterdam within one year.
Partner | Director Food & Beverage | Co Head EMEA Retail
I am a specialist in the world where Food & Beverage and Retail cross paths. Partly due to my role as Head EMEA Retail, I am internationally and nationally oriented in all trends and developments and I am able to translate these into real estate issues.
I have been with the Colliers family since 2013. I laid the foundation for the Retail department. In 2018 I was asked to do the same for the new Food & Beverage department. With this I have shown to be innovative and innovative and to have entrepreneurship at heart.
Since 2018 I have also been a member of the Advisory Board of the Global Restaurant Investment Forum (GRIF). Together with my role as Head EMEA Retail, the combination of these two platforms is a unique tool to serve our customers well with creative "out of the box" solutions and to always be at the forefront of innovative concepts.
Number 1 award Maxis Muiden Dutch Council of Real Estate
Number 1 broker Retail 2012 PropertyNL 88.000 sqm2
Number 1 broker Retail 2013 PropertyNL 84.000 sqm2
2015 Colliers Innovator Referral Award
2018 Co Founder "The Food Department", Shopping Center Magna Plaza Amsterdam
Also worked at: Gommers Consultants, CBRE (Shopping Center Management), Kompaan Vastgoed, WPM, Corio/Klepierre.