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My area  of expertise lies in fields such as multi country assigments, strategic marketing, International Business Development, International Private Public Initiatives, hospitality consultancy and corporate finance assignments. My clarity in vision and strategy, leads  to tangible results. My focus has been predominantly been on cross border assigments,   where I  leveraged my extensive entrepreneurial expertise in Europe, the Middle East, India, Brazil and Russia.  I have  over 30 years experience in hotel operational consulting, initially with a focus on database management & customer loyalty programs as wel as hotel reservation systems in the global market. I have also  spent  several years in hotel development and real estate financing related areas, where I combined my expertise as hotel operations specialist in my role since late 2009 as Director Hotels for Colliers in the Netherlands as well as Head Of EMEA Hotels for Colliers. Since September 1, 2017 I am  Chief Executive officer for Colliers in the Netherlands leading a team of some 300 plus professionals and 4 offices. I am a leader with  a clear vision and a large drive to achieve goals. 

I gained experience in the hotel industry while working for Marriott International for several years following my study of International Hospitality Management. With Marriott, I worked  in Sales & Marketing and Event Operations, gaining much insight into both  the strategic and operational processes in the hotel industry. I then completed an MSc in Business Administration at the VU University in Amsterdam and started with Colliers in 2015 as a trainee for the Hotels division.  I now work with Colliers as Senior Consultant and have worked on many projects in  the Benelux, varying  from feasibility studies and development advisory to brokerage.