Winner in Real Estate & Construction category for #BeatTheVirus campaign launched in February
HONG KONG, 25 September 2020 – Leading global commercial real estate services and investment management firm Colliers International (NASDAQ and TSX: CIGI) has won an award in the tenth annual Asia-Pacific SABRE Awards, the world’s largest PR awards competition, which celebrates Asia-Pacific’s best content and engagement work.
The firm has been recognised in the Real Estate & Construction category for its #BeatTheVirus – COVID-19 Digital Engagement Campaign. The campaign included the creation of an ungated microsite that offered continually updated insights and recommendations on APAC real estate.
Michelle Doyle-Jones, Director, Marketing & Communications, Asia, commented on the win: “We are thrilled to have won a SABRE award for our #BeatTheVirus campaign and to be recognised amongst the leading marketing and PR teams in the region. When we launched this campaign, we wanted to stay true to our brand values and be enterprising during a challenging time – to acknowledge the effect of COVID-19 on property sectors and markets, and to offer our expert advice to occupiers, owners and investors in a single, ungated, online resource.”
The Asia-Pacific SABRE Awards recognise the best in public relations programming from across the region and awards campaigns that demonstrate the highest level of strategic planning, creativity and business results. The 2020 Asia-Pacific winners were selected from 60 senior executives from across in-house and agency in Asia-Pacific.