Generally, the second semester of 2018 was highlighted by higher occupancy. ADR performed well only in the months when the Asian Games was held in Jakarta.
In anticipation of slower business activities particularly in the Q2 2019 (after the general elections in April, the fasting month of May and Idul Fitr in June), hoteliers should focus on maintaining corporate accounts.
Meanwhile, promoting more MICE activities would complement room revenues. Hoteliers may benefit from making good use of available technology. Online booking through the corporate website will help promote customer loyalty, as the internet could much effectively soft sell, grasp communities and promote the hotel.