When the first case of COVID-19 was officially announced, the hotel market was immediately affected by headwinds, highlighted by the diminishing number of guests and business activities. The situation became worse during the last quarter with temporary hotel closures. Some hotels have already minimised operational costs by selectively utilising the main function of the premises. AOR hit its lowest point at 15.8% in April and this was, obviously, also translated into declining ADR figures.
During the hardship period, hoteliers have to find other creative ways to still benefit from the outbreak such as utilising the hotel for self-quarantine facilities. It is advisable for hoteliers to continue to implement health protocols and, more importantly, increase management quality and implement technology which minimises physical contact.