2022 will be the year for retail to be reset
2022 is set to be an interesting year for retail as the sector looks to shake off the challenges of the last two years and is likely to be a year of fast-moving innovation defining future shopping experiences.
The retail construction pipeline will remain constrained, allowing space absorption to improve, even though landlords remain flexible and in accommodative mode in dealing with tenants. On the other hand, in today’s uncertain atmosphere, there is still room for tenants to achieve profits and, especially, set fixed occupancy costs for the longer term.
The future of the shopping mall is changing in view of a shift in consumer behaviour and needs. Factors such as customer experience, brand loyalty and the need to encourage post-pandemic footfall will be crucial. Retailers need to think about their physical and online presence as one. They should also consider inviting shoppers to actively participate in and be part of brand experiences by using social media.
Open-air shopping centres are expected to be the most in-demand mall concept in 2022.