COVID-19 has further decreased hotel performance in Surabaya. Even in April and May, occupancy according to STR data was recorded to be less than 20% and ADR was below US$30.
Hoteliers must reassess their strategies to be able to adapt to the changes. Moreover, Surabaya is known as one of the MICE centres, even though MICE activities will become very limited going forward because there are protocols that must be followed, one of which is to cut capacity by 50%.