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Expert Spotlight: Ferry Salanto

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For Ferry, Colliers Indonesia Head of Research, the property industry is a very dynamic cyclical type of business. There are times when business slows down, but there are also times when it soars. When business is slow, we need to believe that the situation will rebound. But we can’t just sit down and not doing anything while waiting. We need to maintain our tempo and make sure when the time comes we are ready.

How long have you been in the real estate industry and how did you get involved in the property industry?

I started my career in 1998 after I graduated from university by joining a property consultancy from Singapore. I majored in Information and Technology, but the timing wasn’t quite right when I was looking for a job after graduating. I graduated just when the economic crisis in Asia hit, meaning that not many companies had job vacancies. It turned out the good offer that I received was as a research team member for a property consultancy, instead of an IT-related job. I took the job thinking that one day I would return to the IT sector. However, in the long run I found I enjoyed doing research more, so I continued my career in this sector. After six years working for the first company, I joined Colliers in 2004. So, in total, I have been working in this sector for 23 years, 17 of them with Colliers.

What do you like the most about your job?

What I like the most is interacting with a lot of different people from different sectors, and facing different problems or tasks. So, I learn a lot of new things every day. Also, as a researcher, there are times when my team and I need to directly survey properties, directly meet clients, etc., so we are not just working behind our desks, and for me, this job is not monotonous. Moreover, I really like analyzing data.

What do you consider your main achievements have been in 17 years working for Colliers?

When I joined Colliers in 2004, the research team was not well structured, with limited staff working in this department. We had to set up a new system and turn it into the leading research provider in the property industry. In terms of research products, we started to cover wider sectors, and produce a comprehensive report in a timely manner.

The real estate market is not always at a peak, so how do you stay positive during low points?

The property industry is a very dynamic cyclical type of business. There are times when business slows down, but there are also times when it soars. When business is slow, we need to believe that the situation will rebound. But we can’t just sit down and not do anything while waiting. We need to maintain our tempo and make sure when the time comes we are ready.

What is your hobby and how do you make time for your hobby?

Since the pandemic hit and we are working from home, I have one to two hours extra from my commute time to the office every day. With the extra time during weekdays, I can do my hobby, which is gardening or taking care of my plants. I also like photography and cycling, so in the weekend I sometimes ride my bicycle or take photos.

How do you explain your job to your kids?

Basically we had a family discussion where they asked me what my job was, what Colliers did, what was my role in the company, and I described everything to them since they are quite mature and able to understand. I don’t think they are interested in this sector since each of them has a different passion. However, I underline and teach them the values, character and attitude they will need once they enter the working phase of their lives, such as always work hard, be loyal to the company, be honest and give your best in whatever sector you work in. I hope that these values will help them to succeed in the future.

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Ferry Salanto

Senior Associate Director

Research

Jakarta

As Head Research Department, Ferry is in charge in providing property market knowledge for internal purposes and for clients. The scope of sectors covered in the quarterly market report comprises office, apartment, retail, hotel and industrial estate.

In regional tasks, the Heads of Research of each country work together in providing regional market reports covering the Asia Pacific region and globally. Currently Research Department is not only operating as a cost-centre department, as he and his team have been assigned by the Central Bank to provide monthly market information.

On the consulting front, the task involves providing a wide range of advisory services to our clients. Working closely with Consulting Department, we help clientsby preparing feasibility studies to determine whether their property projectsare viable from both financial or marketing aspects. 

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