How long have you been in the real estate industry and how did you get involved in the industry?
I joined Colliers in 2008 right after I graduated from college. So, I have been working in this industry for almost 13 years now. I graduated from the communication faculty, and I was really picky about the sectors that I was about to work for, and real estate sector was actually my least preferred option. But after a few years of working in this industry, it turns out that I like what I do as a marketing person at Colliers, and that is why I have stayed at this company for this long. I feel that I have learned a lot here, but I know there still is still a lot to learn while working here.
How would you describe your role at Colliers? In your role, why do you think you need to collaborate?
Right now, I am the head of Marketing & Communications, and two years ago I also took over the Business Development department. Our Marketing & Communications team is in charge of providing the marketing ideas for both corporate and business lines at Colliers, and implementing the most suitable ideas depending on project needs. For the business development part, my team and I help business lines to get new businesses by providing proposals, presentation pitches, company profiles, case studies, etc. We are also responsible for helping business lines to get new leads.
I believe that in order to complete the tasks with optimum results, and to reach our business objectives, we need to have good collaboration in our team, and also with our colleagues and clients.
What is the biggest challenge that you have faced while working as the Head of Marketing & Communications?
Generally, the challenge the Marcom team faces is keeping up to date with the latest marketing trends. As I mentioned earlier, we work with all departments, and with most of the tasks we need to brainstorm, internally and externally, to come up with fresh and ideal ideas. Our team needs to keep up with all the new marketing trends, especially with the growth in technology and the Internet. I have been here long enough to experience several marketing trends, and to see how things have changed with the move from conventional to digital marketing. Our job is to make sure that we are up to date with marketing trends suited to our corporate branding, business lines and clients’ needs.
If you were not working in the Marcom team, what do you think you would be doing?
From when I was still at university, I have driven myself to work in the communications sector, so I think my interest is set around this sector, and working as a marketing person in the property industry. However, if I’m not working as a marketing person for the property industry, I used to think about working in the FMCG sector because I’ve always been interested in the dynamics of that sector.
What do you do when you are not at work and why do you enjoy it?
Working as a communications person, people expect me to always have good communication skills and to talk a lot. However, I am the type of person who recharges my energy by being alone, either window shopping alone, dining at a restaurant, reading, or just sitting on a couch and using my phone to read the news or watch some interesting videos.
Since we are now working from home, I don’t really have a ‘me time’ these days. But I kind of request my husband to spare me some time to be alone for a couple hours to recharge my energy.
Other than that, when I’m not at work, I usually spend my time with my family. I spend time in the evenings reading a book to my daughter, or cooking special food for my family on weekends.
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