JOB DESCRIPTION

Job title: Senior Marketing Manager

Department: Marketing and Communications

Report to: CEO

Location: HCMC


KEY RESPONSIBILITIES 

- Manage and operate the marketing and communications function with special focus on corporate communications, branding and production of publications.

- Develop and execute a rolling 12 month marketing calendar, annual marketing budgets

- Formulate and deploy strategic corporate and communications plan to achieve desirable brand image

- Develop and execute corporate communications and public affairs activities to build the organization's brand and create a strong, trusted image. 

- Actively lead, build and manage the team including graphics designers, video specialists and marketer to produce high quality publications and materials on time and within budget.

- Determine projects which should be completed internally and externally. Manage relationships with outside vendors as necessary.

- Drive continual process improvements and implement best practices to manage projects efficiently.

- Maintain adequate records & report of all marketing activities.

- Support and develop individual departmental marketing plans.

- Responsibility for overseeing the production of all marketing materials.

- Play a critical role in media relations.

- Create and maintain a database and network of journalists in all.

- Generic weekly & monthly Colliers Newsletters.

- Material highlight specific projects or topics of interest.

- Project marketing on all properties that Colliers is exclusive agency.

- Ensure sales & marketing collateral (Company Track Record, Flyers and Service Line Capability Statements…) are constantly maintained.

Project Marketing

- Work closely with all departments to ensure they are actively supported in all marketing requirements.

- Develop marketing plan to ensure success of all projects.

- Create and deliver marketing ‘tools’ to assist with product placement.


Digital Marketing Channel Management

- Manage, maintain & update the company website. 

- Manage EDM system to ensure maximum exposure and business lines leads.

- Study and propose operational guidelines and process on each DM channel: post time frames, content, languages, the brand identity issues, forms of content (text, video, info graphics ...)

Social Media Analytics

- Analyze online user/audience insights from Facebook, Linked In, YouTube, Instagram, Twitter.

- Analyze and develop buyer’s persona that relevant and specific to company services and products.

- Track competitors’ social media activities for proper responses and planning.


Content Production

- Work with all business Heads to produce specific and quality content for mainstream and online communications.

- Conduct content and creation for all business units and all digital marketing channels including website, social media, EDM, other channels.

- Understand standard content with sales page criteria and email marketing.

- Able to work on content ideas.

- Be content editor/script writer for all marketing collateral.

REQUIREMENTS

- Communication skills

- Strong interpersonal, negotiation and communication skills, for liaising with colleagues, customers.

- The ability to work with IT resources such as databases and spreadsheets, for the collection and management of information.

- Experience Minimum of 3 years’ experience in the same position.

- Language Proficient English (both speaking and writing).

- Proficient on software programmers including but not limited to Microsoft Office, Mailchipm, Adobe InDesign, Photoshop…

KEY CHARACTERISTICS

- Analytical and report writing skills.

- Excellent organizational and time management skills with the ability to multi-task.

- Ability to work effectively under pressure.

- Creativity, imagination and the ability to use initiative.

- Good teamwork, analytical and problem-solving skills.

- Business-related awareness and a good knowledge of current affairs.