CHALLENGE

  • Destination Consulting was commissioned by the South East of England Development Agency (SEEDA) in November 2005 to review the potential impacts arising from the London 2012 Olympic and Paralympic Games.

STRATEGY

  • In doing this, Destination Consulting has undertaken a review of the South East competencies and weaknesses, identified potential benefits and negative effects, defined an initial set of partner interventions, established an organisational framework for managing the process and delivering impacts through the formation of five regional sub-groups. 

SOLUTION

  • Destination Consulting is continuing to assist SEEDA with their overall Olympics strategy.