• Destination Consulting and Colliers International are the lead advisors to the Football Association on all matters related to the hotel and health care facilities at the National Football Centre in Burton upon Trent. 
  • We undertook detailed market studies and financial feasibility assessments and worked closely with the architect to restructure the project to better fit with market demand.
  • We then led the search and selection process for a hotel management company, attracting high quality proposals from eight operators of international pedigree before shortlisting three and then leading on the negotiation of the best-fit management contract. 
  • Such was the client’s appreciation of the rigour, integrity and effectiveness of this process that Colliers was asked to carry out a similar exercise for the medical and sports science facilities.


  • The consultants have worked alongside the NFC Board and provided invaluable support to the funding process as well, participating in planning meetings, the press launch and detailed discussions with funders and sponsors.