Contemporary designer British fashion brand, ME+EM, has continued to diversify its customer offering after agreeing acquiring two new stores in Marylebone and Brompton Cross, the latter of which will become the brand’s new flagship store.
The largest store, at 4 New Cavendish Street in Marylebone, is 1,127 sq ft and is due to open in February. The second new store at 102 Draycott Avenue in Brompton Cross, is 851 sq ft, and set to open in February and will become the brand’s flagship store. The brand’s other stores are located in Connaught Village, Belgravia and Notting Hill.
The women’s retailer, which boasts a royal following, began online and has strategically expanded since taking on its first physical store in 2009. Colliers International’s Central London Retail Agency has advised on the lettings at all five stores.
Favoured by fashion editors from publications such as Harper’s Bazaar, British Vogue, The Times and The Daily Telegraph, ME+EM is renowned for contemporary, iconic styles, like the Breton striped top, a staple item worn by the Duchess of Cambridge in different colours on multiple occasions.
ME+EM was founded by Clare Hornby in 2009 to offer designer quality at lower prices. Frustrated at how hard it was to find flattering, on-trend and beautifully-made clothes, Clare made the decision to offer women a solution to this sartorial problem. Employing her extensive consumer insight from 15 years in the advertising industry, along with a lifetime’s love of fashion and obsession with fit, Clare launched her business.
Sara Law, Director in Colliers International’s Central London Retail Agency team, commented: “ME+EM’s latest two acquisitions really demonstrate how much the brand is flourishing and shows how growth can be achieved by strategically complementing online success with a physical presence.