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Hotel Asset Management

Europe's Leading Hospitality Asset Management Team


As one of the UK's leading hotel asset management companies, our aim has always been, and continues to be, to use our intrinsic knowledge of the industry to help owners and investors maximise the profitability of their investments. Our team is made up of a variety of hotel experts across all disciplines, so we understand the intricacies of hotel ownership and operation.

  • Experienced Team Hotels Experience (Years) 20+
  • Hotels Hotels Currently Managing 70
  • Worldmap Active Countries 20
  • Leasing services Totalling (Keys) 5,500+
  • 5Star Total Hotels Managed 300+

With a proven track record of managing regional independent hotels through to luxurious city centre brand hotels, from 30 to 500 bedrooms, our intimate knowledge and experience is perfectly placed to help you get the most from your asset. 

Whether you're a hotel investor, developer, owner or financier, our dedicated and highly experienced team provide specialised operational, financial and strategic advisory services across the entire life-cycle of your investment.

Our Services

What makes us different is the quality and expertise of our team. Our staff are experienced hoteliers who have an intimate understanding of our industry, with many skilled in running multimillion pound businesses. Our team spend a significant portion of time in our client's hotels, so they understand what happens, as it happens. This, coupled with our intrinsic knowledge of the sector, allows us to guide management teams on the best strategy and actions as situations unfold on the ground. 

We have the industry understanding to respond to situations quickly and efficiently, prioritising business critical matters. Working on behalf of hotel investors/owners, whether in partnership with a hotel operator or individual management teams operators, we have a flexible reporting ability allowing us to report back to the investor as defined by them.

On a day-to-day basis and acting on behalf of hotel owners we undertake the following:

  • Owner representation
  • Optimising the relationship between the owner and operator
  • Operational, sales and marketing reviews
  • Negotiation of annual budgets and ongoing monitoring of financial and operational performance
  • Ongoing monitoring of financial and operational performance
  • Financial reviews and modelling
  • Preparing forecasts
  • Competitor set analysis
  • Monitoring capital expenditure
  • Pre-opening and opening support
  • Debtor management/review
  • Purchasing effectiveness review
  • Control of FF&E accounting and expenditure
  • Cash flow and working capital optimisation
  • Cost KPI benchmarking


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As an owner of a hotel, the key is to act quickly if a situation arises. By reaching out to us at the earliest possibility, we can react swiftly, using our extensive knowledge to not only recommend solutions but to arrange and implement them, assisting you fully throughout the recovery period.

Our highly experienced asset management team can assist immediately in a situation where businesses may be operating at sub-optimal performance. We identify the causes and propose solutions to ensure recovery. 

These services include, but are not limited to, the following:

  • Sponsor reviews
  • Validating existing business plans
  • Independent business reviews and senior asset management
  • Formulating realistic turnaround/work out plans
  • Financial review and modelling
  • Undertake operational, as well as sales & marketing repositioning activity
  • Market and competitor set analysis and positioning
  • Delivering best practice savings
  • Assessing capex requirements and timings
  • Hands on asset management to deliver/execute the plans

The hotel sector is a complex and dynamic environment, with most investments being long term and capital intensive. As experienced hoteliers used to running multimillion pound businesses, we are here to help you make the right decisions with your asset.

We are able to identify investment opportunities that optimise return on equity requirements, and fulfil client development aims and objectives.

  • Purchase and sale support
  • Operator suitability and effectiveness reviews
  • Investment analysis and modelling
  • Strategy formulation
  • Conceptual planning
  • Due diligence execution 
  • Operator search and selection
  • Management contract/lease reviews
  • Development reviews and options evaluations
  • Monitoring of hotel construction and refurbishment projects
  • Architectural and design briefs
  • Space utilisation reviews
  • Repositioning options evaluation


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In order to make the most of your investment, as an owner you need to fully understand the market your asset will operate in to ensure it will deliver the expected return. Our experienced hotelier team will use our extensive understanding of the sector to ensure your development is not only the right type of hospitality product, but that it is located in the right place at the right time.

All of this is critical in ensuring your return is fully optimised and Development services can include all or any of these elements:

  • Market Assessment
  • Financial feasibility study
  • Strategy formulation
  • Conceptual planning
  • Investment analysis
  • Space planning/optimisations
  • Architectural and design briefs
  • Monitoring of hotel construction and refurbishment projects
  • Technical services interface
  • Operational pre-opening liaison and expenditure control
  • Operational budget negotiation/agreement
  • Project monitoring and management

We work alongside our colleagues in the Hotel Resort & Consultancy team and are ideally placed to assist you in selecting the ideal operating partner for your property. We negotiate the best possible conditions on your behalf by undertaking the following:

  • Detailed discussions with owner and tour of property to understand ambition, inherent opportunity and current market dynamics and supply
  • Curate shortlist of optimal branding and operating partners to approach
  • Organisation and receipt of detailed bids and presentations by each operator
  • Analysis and selection of agreement
  • Negotiation of Head of Terms
  • Selection process for recommended legal advice for ongoing negotiations
  • Recommendation and co-ordination process for associated technical and design teams
  • Negotiations on final Hotel Management Agreement, liaising between preferred operator and legal team
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20 Years of Adding Value


Our Capabilities


We have an experienced team of hoteliers ready to assist you in the management of your hospitality asset, with our aim to help you maximise your investment's profitability.

Download our latest capability brochure to find out how we can help our clients.

Download Our Capabilities Brochure

Case Studies


W Hotel, Edinburgh

Appointed as pre and post-opening asset managers for the new 244 key W Hotel which is being developed as part of a 1.7m square foot “Urban Resort”.
View Case Study

Cadogan Estate, London

Active asset management of the Estate's portfolio since 2014; services included property renovation, repositioning, and operator search. 

View Case Study

Covivo Porfolio, UK

Appointed Asset Managers following successful tendering process. The 13 UK properties underwent a significant capex and rebranding programme. 

View Case Study

Hotel News & Insights

Hotel Research

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The latest views, guides and top tips from our renowned industry experts.
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Hotel News

Up-to-date developments and news from the Colliers Hotel team.
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