Creating Vibrant, Viable Destinations
Colliers' Destination Consultants are one of the UK's leading destination development advisors who help breathe life into places by delivering high quality strategies, deep-market insights and feasibility studies to create world-class visitor destinations. Our unrivalled knowledge, expertise and support from global specialists allow us to cover a wide range of project types across the UK and around the world.
- Projects Completed 700+
- Clients Worked With 500+
- Countries Experience In 60+
- Client Satisfaction 96%
World class destinations consultants.
Destination development projects are complex. We can help rationalise the plan, provide clarity and direction, provide robust market evidence, set out a sound business case and answer whether it’s a beneficial investment.
Informed by research, international best practice and our own experience, we offer services at every stage of the project lifecycle – from defining the vision, objectives, concept and product mix; through to location assessment, market forecasts, business cases; business planning, options appraisal and feasibility; to investor and operator procurement, management, marketing, operations and funding.
For further information on how we can help you, view each of our sector tabs or contact one of our team.
Energising Attraction Experiences
Whether you're an owner, developer, operator or investor in tourist attractions and entertainment venues, we will help you define, develop, and deliver compelling and completely immersive visitor experiences that will engage generations to come.
Through robust market and financial testing, we can help you create sustainable visitor attractions and entertainment venues that will ensure they are running to their full potential and will continue to achieve their targets.
Across the tourism and leisure markets, our extensive experience throughout the years has been successfully utilised by museums, galleries, art centres, entertainment venues, theme parks, water parks, adventure parks, zoos, aquaria, historic properties, public parks and gardens and more.
Our services include, but are not limited to:
- Market Assessment
- Feasibility Studies
- Options Appraisal
- Business Planning
- Visitor Forecasting
- Financial Forecasting & Profitability Analysis
- Development & Delivery Strategy
- Site Search
View more latest brochure for more information, or get in touch today to see how we can help you.
Creating an Exciting Future Outdoors
As market leaders in Surf Parks and Active Entertainment developments, our knowledge and specialist advisory expertise is perfectly placed to help you navigate the complex development process of large scale, dynamic attractions such as Surf Parks, Adventure Parks, Mountain Bike Parks, Snowsports Centres and many more.
Providing support throughout the entire property lifecycle, we work closely with clients during development and design planning to project delivery and operations management - no matter the size or complexity.
Our services include, but are not limited to:
- Site Identification & Selection
- Concept Development
- Market & Financial Viability Assessment
- Investor Due Diligence
- Operator Search & Selection
View more latest brochures for more information, or get in touch today to see how we can help you.
Improving Venue Performance
As one of the UK's leading specialist sport, venues, entertainment, and business exhibition events consultants, we are perfectly positioned to deliver successful venues and maximise your returns.
Our core focus on project delivery can help you plan for, and deliver, new build developments, redevelopments, capital projects and venue repositioning for all major venue types.
- The Colliers offer covers all feasibility planning, valuation and lease advisory for stadia, arena, conference and exhibition centres, multi-use venues and theatres.
- Our associate network includes the market leaders in venue operations, design and cost advisory.
- We understand the market opportunities across conferencing, exhibitions entertainment, sport and hospitality.
- Key clients: Leicester City FC, Bristol Sport, St Georges Park, HD1 Huddersfield, Dreamland Margate, Alexandra Palace, Gracepoint London, Brighton Hippodrome, Chester Storeyhouse.
Securing new futures for heritage properties.
Our RICS-registered experts provide specialist support and services concerning the planning and development for heritage sites, listed buildings and conservation areas.
We have built up an unparalleled track record advising a variety of clients across the private, public and third party sectors, enabling them to optimise their programmes and turn under-used heritage liabilities into assets with secure and viable futures.
Our Services include, but not limited to:
- Options Analysis & Business Cases
Collaborating with heritage surveyors and specialist conservation consultants, we find ways forward for listed buildings that is both financially viable whilst still in keeping with the original qualities of the heritage.
- Expert Witness
Our participation in a project's early stage can help help avoid planning applications being rejected, or help achieve a positive outcome in a planning inquiry.
- Heritage Funding Applications
We advise on all available grants sources, including Historic England Grants and the National Lottery Heritage Fund (HLF), and help can help you to make applications that have a greater chance of success for approval.
For more information, please download our brochure or contact us.
Developing a destination is about attracting people to spend time and money. We focus on the right mix to create a masterplan that is more than the sum of the parts.
- Understanding the market through analysis and business planning is vital to evolving the masterplan mix to create appealing destinations with attractive investment propositions.
- Our projects range from site development to attract new markets; to bringing vibrancy to urban regeneration; to guiding visitor/leisure focused property masterplans and resorts.
- We provide market analysis, recommendations of concepts and size of components, strategy, financial feasibility and development appraisal.
- Key clients: Leicester City Football Club, Margate Estates, Eden Westwood, La Vague Grand Paris, King Abdullah Economic City, Georgia Co-Investment Fund, Pontos Group.
Study for public sector stakeholder group to appraise the optimal forms for a theatre and convention centre in Chester.
Core questions included optimum sites, co-location of uses and viability.
After assessing the market and modelling the size and form, we presented several options to client group. The selected option has been delivered and is now a major success.
The Wave, Bristol & London
Feasibility & Business Planning
Our long-term contributions have aided The Wave throughout the project’s evolution from early stage feasibility to business plan refinement through to delivery.
Our work focused on assessing the market potential, visitor forecasting, developing initial financial projections and due diligence review to support raising investment.
Lagoona District KAEC, Saudi Arabia
Lead Commercial Consultant
Lead business plan adviser to one of the worlds most ambitious visitor developments.
800 ha site including proposed water park, adventure park, underwater observatory and animal experience.
Advisory on the most appropriate concepts, range and scale of attractors, visitor forecasting, feasibility studies, potential operations and overall business plan to evolve the masterplan and maximise the investable proposition.
News and Insights
Creating Post-Pandemic Visitor Attractions
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I specialise in creating successful destinations by giving strategic advice to owners, developers, investors and operators of any place whose core business is visitors.
I work for private and public sector clients in the UK and internationally, advising on regions, cities, mixed use developments, visitor attractions and museums, leisure and entertainment, heritage and culture, parks and public realm.
The principles of long term, sustainable viability are the core of our approach through market analysis and research, concept and product development, feasibility studies, options appraisals, business planning, marketing and branding, finance, funding and governance/management advice.
London - West End
Jessica is a Director who specialises in destination development for hospitality and mixed-use projects.
She is an experienced consultant and project manager who brings a holistic and strategic perspective to developing concepts and business plans for new sites. Her work involves identifying concept, positioning and destination strategy informed by market research; taking projects through financial feasibility appraisal; resolving strategic issues and working with master planners and wider development teams; to presenting projects to attract investment.
Jessica has a particular strength in understanding client and project requirements and in integrating the skills of Colliers specialist teams, local offices and external advisors and master planners to deliver to the needs of clients.
Her experience includes projects from 0.5 to over 800 hectares with elements including hotels, event venues, visitor attractions, residential, branded residences, office, retail, spa, wellness, golf, marina, leisure, entertainment and public realm. Projects stretch from resorts to urban brownfield sites.
Jessica has worked on projects throughout the UK and from the Caribbean, through Africa, the Western Mediterranean and Northern Europe to the Eastern Mediterranean and Eastern Europe.
Jessica has a degree from Cambridge University and a Masters in International Tourism Policy and is very widely travelled. She has been working in tourism, resort and mixed-use development for nearly 20 years. She works within the Destination Consulting and Hotels & Resorts Consulting teams in London.
Adam has been working on business plans and feasibility studies for visitor attractions since 2018. He comes from a broad international background in hospitality, both in operational and consulting roles.
Adam has been engaged with public and private sector clients providing strategic advice, analysing options for optimal uses, appraising market potential and forecasting financial performance. He is especially proficient in surf parks, wellbeing resorts and heritage buildings.