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Destination Consulting

Creating Vibrant, Viable Destinations


Colliers' Destination Consultants are one of the UK's leading destination development advisors who help breathe life into places by delivering high quality strategies, deep-market insights and feasibility studies to create world-class visitor destinations. Our unrivalled knowledge, expertise and support from global specialists allow us to cover a wide range of project types across the UK and around the world.

  • Destinationconsulting Projects Completed 700+
  • dblue_Agreement Deal Clients Worked With 500+
  • Planet Countries Experience In 60+
  • 5Star Client Satisfaction 96%

Our Sectors

World class destinations consultants.

Destination development projects are complex. We can help rationalise the plan, provide clarity and direction, provide robust market evidence, set out a sound business case and answer whether it’s a beneficial investment.

Informed by research, international best practice and our own experience, we offer services at every stage of the project lifecycle – from defining the vision, objectives, concept and product mix; through to location assessment, market forecasts, business cases; business planning, options appraisal and feasibility; to investor and operator procurement, management, marketing, operations and funding.

For further information on how we can help you, view each of our sector tabs or contact one of our team.


Energising Attraction Experiences

Whether you're an owner, developer, operator or investor in tourist attractions and entertainment venues, we will help you define, develop, and deliver compelling and completely immersive visitor experiences that will engage generations to come.

Through robust market and financial testing, we can help you create sustainable visitor attractions and entertainment venues that will ensure they are running to their full potential and will continue to achieve their targets.

Across the tourism and leisure markets, our extensive experience throughout the years has been successfully utilised by museums, galleries, art centres, entertainment venues, theme parks, water parks, adventure parks, zoos, aquaria, historic properties, public parks and gardens and more.  

Our services include, but are not limited to:

  • Market Assessment
  • Feasibility Studies
  • Options Appraisal
  • Business Planning
  • Visitor Forecasting
  • Financial Forecasting & Profitability Analysis
  • Development & Delivery Strategy
  • Site Search
  • Valuation

View more latest brochure for more information, or get in touch today to see how we can help you.


Attraction Leisure

Creating an Exciting Future Outdoors

As market leaders in Surf Parks and Active Entertainment developments, our knowledge and specialist advisory expertise is perfectly placed to help you navigate the complex development process of large scale, dynamic attractions such as Surf Parks, Adventure Parks, Mountain Bike Parks, Snowsports Centres and many more. 

Providing support throughout the entire property lifecycle, we work closely with clients during development and design planning to project delivery and operations management - no matter the size or complexity. 

Our services include, but are not limited to:

  • Site Identification & Selection
  • Concept Development
  • Market & Financial Viability Assessment
  • Investor Due Diligence
  • Operator Search & Selection

View more latest brochures for more information, or get in touch today to see how we can help you.

Download Surf Park Development Journey


Download Surf Park Brochure


Improving Venue Performance

As one of the UK's leading specialist sport, venues, entertainment, and business exhibition events consultants, we are perfectly positioned to deliver successful venues and maximise your returns. 

Our core focus on project delivery can help you plan for, and deliver, new build developments, redevelopments, capital projects and venue repositioning for all major venue types.

  • The Colliers offer covers all feasibility planning, valuation and lease advisory for stadia, arena, conference and exhibition centres, multi-use venues and theatres.
  • Our associate network includes the market leaders in venue operations, design and cost advisory.
  • We understand the market opportunities across conferencing, exhibitions entertainment, sport and hospitality.
  • Key clients: Leicester City FC, Bristol Sport, St Georges Park, HD1 Huddersfield, Dreamland Margate, Alexandra Palace, Gracepoint London, Brighton Hippodrome, Chester Storeyhouse.



Securing new futures for heritage properties.

Our RICS-registered experts provide specialist support and services concerning the planning and development for heritage sites, listed buildings and conservation areas.

We have built up an unparalleled track record advising a variety of clients across the private, public and third party sectors, enabling them to optimise their programmes and turn under-used heritage liabilities into assets with secure and viable futures. 

Our Services include, but not limited to:

  • Options Analysis & Business Cases
    Collaborating with heritage surveyors and specialist conservation consultants, we find ways forward for listed buildings that is both financially viable whilst still in keeping with the original qualities of the heritage. 
  • Expert Witness
    Our participation in a project's early stage can help help avoid planning applications being rejected, or help achieve a positive outcome in a planning inquiry.
  • Heritage Funding Applications
    We advise on all available grants sources, including Historic England Grants and the National Lottery Heritage Fund (HLF), and help can help you to make applications that have a greater chance of success for approval.

For more information, please download our brochure or contact us. 

 Download Brochure

Culture Heritage

Developing a destination is about attracting people to spend time and money. We focus on the right mix to create a masterplan that is more than the sum of the parts.

  • Understanding the market through analysis and business planning is vital to evolving the masterplan mix to create appealing destinations with attractive investment propositions.
  • Our projects range from site development to attract new markets; to bringing vibrancy to urban regeneration; to guiding visitor/leisure focused property masterplans and resorts.
  • We provide market analysis, recommendations of concepts and size of components, strategy, financial feasibility and development appraisal.
  • Key clients: Leicester City Football Club, Margate Estates, Eden Westwood, La Vague Grand Paris, King Abdullah Economic City, Georgia Co-Investment Fund, Pontos Group.


Destination Mixed

Case Studies

case study 1

Storyhouse, Chester

Options Appraisal

Study for public sector stakeholder group to appraise the optimal forms for a theatre and convention centre in Chester.

Core questions included optimum sites, co-location of uses and viability.

After assessing the market and modelling the size and form, we presented several options to client group. The selected option has been delivered and is now a major success.

Lukas Skinner at The Wave

The Wave, Bristol & London

Feasibility & Business Planning

Our long-term contributions have aided The Wave throughout the project’s evolution from early stage feasibility to business plan refinement through to delivery.

Our work focused on assessing the market potential, visitor forecasting, developing initial financial projections and due diligence review to support raising investment.

Lagoona District

Lagoona District KAEC, Saudi Arabia

Lead Commercial Consultant

Lead business plan adviser to one of the worlds most ambitious visitor developments.

800 ha site including proposed water park, adventure park, underwater observatory and animal experience.

Advisory on the most appropriate concepts, range and scale of attractors, visitor forecasting, feasibility studies, potential operations and overall business plan to evolve the masterplan and maximise the investable proposition.

News and Insights


Creating Post-Pandemic Visitor Attractions

Head of Destination Consulting, Matthew Hyslop, discusses how COVID-19 has impacted the industry, and what the future demands are for visitor attractions in the UK and globally.
View latest Article


World-class insight into trends across the Visitor Destination sector.
View Latest Research


The latest views, guides and top tips from our renowned industry experts.
View latest blogs


Up-to-date developments and news from the Colliers Destination team.
View Latest News

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