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Why corporate fundraising events are so important to charities

Blog 28 09 21 Why corporate fundraising events are so important to charities hero

The Little Princess Trust welcomes the return of Colliers’ annual Treasure Quest.

The events of the last 18 months have impacted all walks of life, not least the charity sector, which overnight was hit with the cancellation of fundraising events at a time when even more people needed their help. One event that was postponed due to the pandemic was Colliers’ Treasure Quest fundraiser which for the last four years has raised money for The Little Princess Trust (LPT), a charity which supports children and young people who have lost their hair through cancer treatment.

Phil Brace, Chief Executive Officer for the Trust, tells us more about their inspiring work and what events like Colliers’ Treasure Quest mean to the young people they support.

Birmingham Treasure Quest 2

How did The Little Princess Trust start?
The Little Princess Trust was established in 2006 by the parents of Hannah Tarplee, their friends and support from Hereford Cathedral Junior School. In 2004, Hannah was diagnosed with a Wilms tumour. Hannah loved her hair and losing it was very traumatic for her. Her parents, Wendy and Simon, searched high and low to find a wig suitable for Hannah during her treatment.

When they found one, it had a hugely positive effect on her. Tragically, Hannah passed away in 2005 and with so many kind offers of financial and practical help, Wendy and Simon felt the most fitting tribute would be to launch a charity dedicated to providing real hair wigs for children and young people.

Since then, we have provided thousands of real hair wigs to sick children and young people, aged up to 24 across the UK and Ireland. We are now in the early stages of offering our service in other areas of Europe and beyond.

How does The Little Princess Trust support young people?
We make a significant impact on the lives of children and young people affected by cancer. The charity provides the most beautiful wigs, free of charge, to those that lose their hair through treatment. These wigs can make a huge difference, helping the recipients to regain their identity, restore confidence and lead as normal a life as possible whilst on their personal cancer journey.

Since 2016 The Little Princess Trust has also funded vital research into all childhood cancers. We take a unique approach ensuring that the science we fund can improve outcomes by finding kinder and more effective treatments. We champion innovation to find funding gaps and do everything we can to make a tangible difference.

Birmingham Treasure Quest 1

How important is corporate fundraising to the charity?
It’s vital. We don’t receive any grants so as a charity we rely on individual giving and corporate support. We don’t have a team of fundraisers as our values and objectives are to keep our overheads down to ensure minimal operating costs for maximum impact. For every pound that we receive, 89p goes directly to charitable activity. 

When individuals or organisations support us it generally results in some sort of publicity and raises awareness of The Little Princess Trust. This in turn motivates and mobilises the next fundraiser. 

This is how we continually grow. We share our messages of impact and always maintain a positive tone. Our supporters are our lifeblood and they know it.

How did The Little Princess Trust and Colliers link up?
Martyn Edwards, one of the Directors at Colliers in Birmingham, has had a long association with The Little Princess Trust. As a Stage 4 cancer survivor, who went through chemotherapy and lost his own hair, he understands what a big hurdle losing your hair is to overcome in terms of confidence and dealing with day-to-day life post-treatment. 

He decided to help children going through the same experience by setting up the Treasure Quest event to raise funds for the Trust. His determination has had a major impact on our continued ability to support children and young people. 

Social impact is becoming a prerequisite with many corporates, but it’s clear that Colliers supporting Martyn and The Little Princess Trust, have a real understanding of the benefits that can be achieved through their actions and ensuring it’s shared through their own communities. At LPT we always say that it’s amazing what we can achieve when we work together. Martyn Edwards and Colliers really demonstrate this. 

Birmingham Treasure Quest 3

What makes Colliers’ Treasure Quest event so great?
Treasure Quest has a wonderful atmosphere. Many companies and individuals either enter a team or support in other ways but, whatever their input, it generates fun and friendship for all. Wendy and I will be on the start line again this year. We will ensure we share our work and purpose but, more importantly, we are there to say a big thank you to Martyn and Colliers, and all who will be supporting us.

Colliers will host its fourth Treasure Quest on Thursday 14 October. The event sees participants using different modes of transport to navigate their way through the countryside, collecting clues along the way. The Quest starts at Shelsley Walsh Hill Climb in Worcestershire and finishes at Baskerville Hall in Wales. Wearing fancy dress is encouraged. Teams can enter Treasure Quest in any mode of transport by donating a minimum £100 sponsorship, or by setting up a fundraising page to raise that amount or more.

Contact Martyn Edwards here

Donate to the Birmingham Treasure Quest here

Related Experts

Martyn Edwards


Investment Property Management


2000 – present Colliers International  Birmingham ( Director and Head of Birmingham Investment Property Management). Providing Property Investors with a tailored high level investment property management service. Clients advised include , Keir, Longmead, IM Properties, Nurton and  AFH.

1997 - 2000 GVA Grimley Birmingham (Surveyor) Asset property management for property investors. Clients included Argent, Royal London Asset Management.

1995 – 1997 Checkley & Co / Jordan Salata Asset Management Birmingham – (Graduate Surveyor) multi sector property management and rating. Clients included City Electrical Factors.

 1994 – 1995 Corporate Property Ltd London (Graduate Surveyor). All aspects of Corporate Occupier Property Management clients included Rank Xerox, Imperial Cancer Research, HFC Bank.

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Simon Summerby-Bent

Director of Valuation and Advisory Services

Valuation and Advisory Services


Simon has 19 years experience in Valuation, Professional Services and Agency in the property Industry. He is Joint Head of the Birmingham Valuation Department. Since joining Colliers International in 2002 Simon has specialised in commercial and residential valuation and development consultancy work. Simon has a passionate commitment in providing clients with exceptional service.

He is involved in serving major private and public sector clients including investors, developers, banks and corporate occupiers and undertakes the valuation of a wide variety of UK based property. In particular Simon provides advice for loan security and balance sheet purposes.

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