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Perthshire’s Erigmore Estate holiday park sold to Verdant Leisure

31 01 20 parks sports

Colliers International’s specialist Parks, Sports and Marinas team handled the sale.


Colliers International’s Parks, Sports and Marinas team has sold Erigmore Estate, a 20-acre 200-plot holiday resort in Birnam, Perthshire, on behalf of a private client, to Verdant Leisure.

Erigmore Estate, near Dunkeld, and just off the A9 caters for caravan, lodge, apartment and cottage holidays, and has leisure facilities including an indoor swimming pool, spa and bar.

This sale boosts Verdant Leisure’s total footprint to ten sites across Scotland and North-East England. The deal to acquire Erigmore Estate, marks the sixth bolt-on since the company was backed by Palatine Private Equity in April 2016.

Richard Moss, Head of UK Parks Agency at Colliers International commented: “We are thrilled to have completed a successful sale to a growing force in the holiday parks sector in Verdant Leisure, who I have no doubt will take this business from strength to strength. 

“Regardless of commerciality, the ethos and manner of the potential buyers is always highly important to sellers given the emotional investment and time park owners have put into such businesses and we are confident that the future of Erigmore is in safe hands.”


Graham Hodgson, Chief Executive of Verdant Leisure said: “This acquisition is a perfect choice for the Verdant Group in terms of the geographical location and the excellent quality of the park. Scotland is an area we know well, and this will be our seventh park located north of the Border.”

Verdant Leisure was advised by Gateley Legal and Burness Paull in the transaction.

The company now operates more than 3,000 pitches of privately owned lodges, holiday homes, holiday lettings and touring facilities.

 

Related Experts

Richard Moss

Head of UK Parks Agency

Parks Sports and Marinas

Leeds

Richard is the Head of UK Parks Agency for Colliers International. Having first obtained practical experience of the operation of a holiday park business, he now has 15 years experience in the sale and valuation of UK holiday parks.

He simultaneously obtained his degree in Estate Management and qualified as a Chartered Surveyor in November 2006.

Richard was promoted to Associate Director in January 2008, to Director in July 2010 and to Department Head in January 2013. 

Richard is recognised as one of the leading agents in this specialist field and continues to focus on providing agency advice to private, multiple and corporate holiday park operators and primarily covers the north of England and Scotland.

View expert

Hannah Zitren

Associate Director

Marketing & Communications

Manchester

I am responsible for media relations and generating coverage in top tier broadcast and print media. I work across a range of Colliers’ UK & Pan-EMEA business lines advising on their strategic and tactical PR needs.

My role includes:

·         Developing and executing PR plans for the various business lines to help promote their key messages across all aspects of the media - print, broadcast and social.

·          Media evaluation and reporting objectives, targets and successes across the business.

·         Reputation management and crisis management.

·         Media training.

·         Media engagement: setting up meetings with top tier media and various internal spokespeople to continuously expand and build a presence with property and vertical media network.

·         Consistently delivering service excellence, meeting with business heads of a regular basis and trying to influence the research as much as possible to ensure our content has a strong enough news hook.

·         Key campaigns that I work on include MIPIM; MAPIC; REVO; Midsummer Retail Report; IHIF; Cities of Influence in addition to a host of all alternative property sector research reports.

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