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Three substantial Mercure branded hotels for sale


Three hotels operating under the globally renowned Mercure brand in Worcestershire, West Yorkshire and Staffordshire are available to purchase collectively or individually.

The hotels have been brought to the market by global real estate advisor Colliers International on behalf of Jupiter Hotels, owner and operator of the properties, and the company’s joint shareholder FICO Holding UK Ltd and SHotels and Resorts Public Company Ltd.

Offers in the region of £2.8 million are being invited for the 4-star Mercure Bewdley The Heath Hotel, which combines 19th century heritage and picturesque country surrounds. It is set in around 20 acres on the outskirts of Kidderminster, and near to West Midland Safari Park, and has 44 bedrooms, a health club, and impressive events and meeting rooms.

The Mercure Bradford Bankfield Hotel is the largest of the three hotels, with 103 bedrooms, 12 meeting rooms (the largest of which can hold 300 people), and a large restaurant and bar. Offers are being invited in the region of £5.1 million for the 3-star historic mansion house, which features sympathetic extensions, and is surrounded by landscaped gardens a short stroll from the banks of the River Aire in the heart of Bronte Country.

The 4-star Mercure Burton upon Trent Newton Park Hotel – a Grade-II listed country manor hotel set in eight acres – is available for offers in the region of £2.2 million. The grand, Italianate-style property has 50 bedrooms and is located just three miles from Burton-upon-Trent and seven miles from Derby in an affluent trading location.

Paul Barrasford, director in the Hotels Agency at Colliers International, commented: “The hotels are being offered for sale due to our client’s decision to focus on other interests. This has created a rare opportunity to acquire one or more substantial hotels in prosperous trading locations.

“Each hotel operates under the  globally renowned Mercure  brand; and has an impressive product offering. Pre-Covid trading performances for these hotels were well established and they are expected to bounce back strongly, particularly given that much of their revenues are derived from domestic clientele.  For Bewdley and Burton especially, we are also expecting interest from parties looking to repurpose the hotels.”

Andrew Pring, Chief Operating Officer at Jupiter Hotels, commented: “These hotels are all well-established businesses which have produced diverse and strong trading performances, and now offer considerable new scope to new owners seeking to build upon an already successful offering.”





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Hannah Zitren

Associate Director

Marketing & Communications


I am responsible for media relations and generating coverage in top tier broadcast and print media. I work across a range of Colliers’ UK & Pan-EMEA business lines advising on their strategic and tactical PR needs.

My role includes:

·         Developing and executing PR plans for the various business lines to help promote their key messages across all aspects of the media - print, broadcast and social.

·          Media evaluation and reporting objectives, targets and successes across the business.

·         Reputation management and crisis management.

·         Media training.

·         Media engagement: setting up meetings with top tier media and various internal spokespeople to continuously expand and build a presence with property and vertical media network.

·         Consistently delivering service excellence, meeting with business heads of a regular basis and trying to influence the research as much as possible to ensure our content has a strong enough news hook.

·         Key campaigns that I work on include MIPIM; MAPIC; REVO; Midsummer Retail Report; IHIF; Cities of Influence in addition to a host of all alternative property sector research reports.

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