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New Jaguar Land Rover dealership to come to Broadland Gate, Norwich

Broadland Gate is set to be a high profile regional mixed-use scheme and has planning permission for further automotive, business, retail and leisure uses. It is located at the intersection of A47 and the new Norwich Northern Distributor Road, and is situated within 15 minutes of the A11 south, linking to the A14 and M11. 

Alisdair James, Director, Automotive and Roadside at Colliers International commented: “Broadland Gate is arguably located in one of the most accessible commercial areas in the region. Inchcape will be developing a state of the art Jaguar Land Rover dealership facility to represent these leading brands in Norwich, which in turn will promote Broadland Gate as the new destination for motor retailing in Norwich. Given the site’s strategic location and profile to the new Norwich Northern Distributor Road, we think that this site has further potential to attract more dealerships in the future.”

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Alisdair James


Automotive and Roadside


I have worked in the Automotive and Roadside sector since 1988, acting primarliy for occupiers, but also landlords and landowners, specialising in acquisitions, disposals and roadside property development.  I have recently joined Colliers-International Automotive and Roadside team, having previously been a Partner  Rapleys.  

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