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Welcome return of Campsite and Caravan parks following UK PM Boris Johnson’s announcement this week

250620WelcomereturnofCampsiteandCaravanparksfollowingUKPMBorisJohnsonsannouncementthisweekhero

Colliers International comments on the impact when caravan and campsite businesses reopen on 4th July with new 1m+ social distancing requirement.


Ben Jones, Director, Parks, Sports and Marinas at Colliers International commented: “The UK Prime Minister, Boris Johnson’s latest announcement about campsite and caravan parks reopening is great news for our clients who have seen their businesses severely disrupted over recent months but have continued to work hard to put in measures to protect customers and staff in readiness to open again. These include remote check-in management and ramped up cleaning routines, with extra-thorough deep cleans for changeovers and more frequent cleaning of communal areas such as toilet blocks, particularly touch points such as door handles.

“For British consumers who are desperate to escape the confines of their homes but are cautious about how to do this safely, holiday parks are one of the lowest risk holiday options this year and perfectly suited to social distancing measures. They provide self-contained accommodation, that is subject to minimum spacing requirements (no closer than 3.5m), typically at low densities and surrounded by plenty of fresh air and recreation space. 

“The relaxation of social distancing measures to 1 metre is also a positive step for those holiday parks with catering and entertainment facilities.

“Because of this, we expect that our clients will experience a bumper summer now that they have been given the green light to open again.

“The market clearly agrees as we continue to receive a high level of enquiries from existing operators and new entrants keen to purchase holiday parks and capitalise on what is expected to be a growth sector.”


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Hannah Zitren

Associate Director

Marketing & Communications

Manchester

I am responsible for media relations and generating coverage in top tier broadcast and print media. I work across a range of Colliers’ UK & Pan-EMEA business lines advising on their strategic and tactical PR needs.

My role includes:

·         Developing and executing PR plans for the various business lines to help promote their key messages across all aspects of the media - print, broadcast and social.

·          Media evaluation and reporting objectives, targets and successes across the business.

·         Reputation management and crisis management.

·         Media training.

·         Media engagement: setting up meetings with top tier media and various internal spokespeople to continuously expand and build a presence with property and vertical media network.

·         Consistently delivering service excellence, meeting with business heads of a regular basis and trying to influence the research as much as possible to ensure our content has a strong enough news hook.

·         Key campaigns that I work on include MIPIM; MAPIC; REVO; Midsummer Retail Report; IHIF; Cities of Influence in addition to a host of all alternative property sector research reports.

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