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Reaction from Hoteliers to UK PM Boris Johnson’s statement this week about the sector reopening on 4th July

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Julian Troup, Head of Hotels Agency at Colliers International commented: “Hoteliers have generally reacted very positively to Boris Johnson’s announcement this week regarding the reopening of the leisure and hospitality sector, including hotels, on 4th July with a ‘one-metre-plus' social distance relaxation change.


"The easing of this legislation will certainly help the running of hotelier's food and beverage offerings, albeit it is still imperative that Government guidelines are still adhered to, ensuring the wellbeing of guests and employees alike.

“The change in the Government’s restrictions will undoubtedly help hotels and hospitality businesses moving forwards, however the specific marketing and reopening plans will prove to be pivotal as to the level of success over the coming months of being ‘back open for business’.

“Since the announcement in Mid-May that the government had confirmed an "ambition" to open some hospitality businesses, from 4 July , as agents, we experienced a material pick up in the volume of activity that we were  seeing, and generally, there has been a good deal more viewing requests and offers made on hotels in recent weeks.

“In addition, our clients’ feedback has been particularly upbeat in relation to hotel bookings coming in and general customer demand across the sector. Although July may prove to be a month of contemplation, already August and September “staycation” bookings appear to be coming through at a healthy rate. The critical impact for the sector will be the reduced capacity while ensuring that guests and employees are kept healthy, safe and secure.”


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Julian Troup

Head of UK Hotels - Agency

Hotels Agency

London - West End

I originally trained with a long established firm of Chartered Surveyors based in Manchester and have been working in the licensed, leisure and hotel property market since 1987. I joined Colliers in 2007 to head up our UK Corporate hotel operation. I was appointed Head of UK Hotel Agency during 2011.  Since the beginning of 2003 I have sold or acquired over 100 provincial hotels on behalf of clients of asking prices ranging from £1.2m to in excess of £20m.  In addition to the managerial responsibilities, I remain focused on handling larger private and corporate hotel transactions throughout the UK.

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Hannah Zitren

Associate Director

Marketing & Communications

Manchester

I am responsible for media relations and generating coverage in top tier broadcast and print media. I work across a range of Colliers’ UK & Pan-EMEA business lines advising on their strategic and tactical PR needs.

My role includes:

·         Developing and executing PR plans for the various business lines to help promote their key messages across all aspects of the media - print, broadcast and social.

·          Media evaluation and reporting objectives, targets and successes across the business.

·         Reputation management and crisis management.

·         Media training.

·         Media engagement: setting up meetings with top tier media and various internal spokespeople to continuously expand and build a presence with property and vertical media network.

·         Consistently delivering service excellence, meeting with business heads of a regular basis and trying to influence the research as much as possible to ensure our content has a strong enough news hook.

·         Key campaigns that I work on include MIPIM; MAPIC; REVO; Midsummer Retail Report; IHIF; Cities of Influence in addition to a host of all alternative property sector research reports.

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