David Pardoe joins from Mailbox Birmingham
Colliers Property Management team has bolstered its retail activation capabilities with the appointment of David Pardoe from the Mailbox Birmingham.
David’s new role as Place Activation Manager sits within the Colliers’ Property Management team and will be responsible a range of asset management initiatives, including community engagement, commercialisation opportunities and creation and delivery of ESG strategies across Colliers’ managed retail portfolio.
Based in Birmingham, David was previously head of retail, tenant engagement and marketing at Mailbox Birmingham, having worked at the commercial centre for 14 years, introducing new initiatives such as place making, charity partnerships, footfall analytics and an events calendar.
Rachael Lacy, director in the Property Management team at Colliers, comments: “It is fantastic to have David join us in the new role of Place Activation Manager as we continue to grow our services in the retail sector. The needs of our clients are changing, and a more data driven, on the ground approach is needed to understand the full picture of a retail asset across footfall, dwell time and spend. The desire to integrate our schemes within their local communities and catchment areas, as well as creating memorable experiences for each visitor, is at the heart of our approach and something in which David has a wealth of experience.”