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Property Management makes senior retail place activation hire

21 03 22 Property Management makes senior retail place activation hire hero

David Pardoe joins from Mailbox Birmingham


Colliers Property Management team has bolstered its retail activation capabilities with the appointment of David Pardoe from the Mailbox Birmingham.

David’s new role as Place Activation Manager sits within the Colliers’ Property Management team and will be responsible a range of asset management initiatives, including community engagement, commercialisation opportunities and creation and delivery of ESG strategies across Colliers’ managed retail portfolio. 

Based in Birmingham, David was previously head of retail, tenant engagement and marketing at Mailbox Birmingham, having worked at the commercial centre for 14 years, introducing new initiatives such as place making, charity partnerships, footfall analytics and an events calendar.

Rachael Lacy, director in the Property Management team at Colliers, comments: “It is fantastic to have David join us in the new role of Place Activation Manager as we continue to grow our services in the retail sector. The needs of our clients are changing, and a more data driven, on the ground approach is needed to understand the full picture of a retail asset across footfall, dwell time and spend. The desire to integrate our schemes within their local communities and catchment areas, as well as creating memorable experiences for each visitor, is at the heart of our approach and something in which David has a wealth of experience.”

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Rachael Lacy

Director

Investment Property Management

Birmingham

Rachael has over 20 years experience in property management.  She started her career working in local government, during which time she gained a variety of experience in property management which included a mixed portfolio of commercial, agricultural and telecoms sites (setting up a nationwide comparables database to successfully drive incomes up on telecom sites). Rachael also gained further experience working client side as a property manager for a large industrial developer advising on service charge and estate management issues at development stage which included the setting up and running of management companies.

Rachael joined Colliers in 2003 where she is involved in proactively managing a variety of FRI and complex multi-let properties in the retail, industrial and office sectors for a wide range of clients (currently Nurton Developments, IM Properties & Developments and Stratford upon Avon Town Trust.

In addition to property management, Rachael is highly experienced in service charge consultancy, working up budgets and strategy regimes for new developments assisting clients in minimising cost liability.

Rachael is the Lead Director for Customer Experience within Property Management, working with the Head of Customer Experience to drive roll out of our Beyond CX service in office and retail settings through training, recruitment, processes and guidelines and adoption of ESG and Tech solutions to provide exceptional service delivery. Customer Experience is also driven internally through training programmes from World Host to bespoke CX in-house offerings.

Rachael undertaked key client director roles overseeing nationwide team on clients such as Tritax,  IM Properties, Reef Group and  Stratford Town Trust ensuring high performance  levels and proactive approaches on instructions.

 

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Rebecca Allen

PR Manager

Marketing & Communications

London - West End

I have been working in commercial property communications for over 10 years  having previously worked at CBRE and Savills.

In my role at Colliers I am responsible for the PR of National Capital Markets, London Offices and Investment Property  Management teams as well as Scotland.

My role includes:

  • Creating and exectuing PR plans for business lines that span press, marketing and digital channels
  • Media monitoring and reporting
  • Advising on brand, tone of voice and profile raising 
  • Journalist relationship building through face to face meetings, phone calls day to day assistance with stories
  • Reputation management of the Colliers brand

 

 

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