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Aldi takes on Shrewsbury gateway site in unconditional deal


5.7 acre site sold by Colliers on behalf of Maximus Aequus.

A roadside development site in Shrewsbury owned by Maximus Aequus has been sold by Colliers International to Aldi in an unconditional deal. 

John Roberts, Head of Automotive & Roadside at Colliers, secured the deal which will see a 20,000 sq ft store built on the 5.7 acre site beside the Battlefield roundabout, five minutes outside the town centre, on the A49 trunk road. 

Maximus Aequus had planned to develop a hotel, coffee shop, pub restaurant and industrial unit, but Aldi secured the site as part of its £1.3billion investment to open 100 new stores during 2021. There is already a development on the other side of the Battlefield roundabout which is home to a BP petrol filling station, a Starbucks, a Green King Pub, a Burger King and Travelodge hotel.

John Roberts said: “The Battlefield roundabout is a prime location on the outskirts of Shrewsbury which is ideal for a wide range of roadside developments. Aldi’s ambitious growth plans will help support the local economy and provide further jobs in this commercial area.”

Jon Hickton, managing director of Maximus Aequus, added: “This gateway site very much matches Aldi’s requirements and will also help deliver Shropshire Council’s vision for business development and employment in these challenging economic conditions.”

Maximus Aequus is also currently working on plans for a £400million development of 2,000 homes on 430 acres to the north of Stafford after securing planning permission in early 2020.

James Thomas of law firm Shoosmiths advised Maximus Aequus Ltd. Nick Smith of Lamb & Swift and Aaron & Partners LLP acted for Aldi.

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John Roberts

Head of Automotive and Roadside

Automotive and Roadside


John has worked within this niche sector for many years and has been a member of the Colliers International Automotive and Roadside Team for over 15 years. His specialist areas of expertise include motor dealerships, car supermarkets, after sales retail networks including motorist centres, trade counter, drive thru' and roadside retail properties.

He acts on behalf of some of the lead investors, developers and occupiers within these sectors dealing with professional, agency, development and investment matters. His clients include, Arnold Clark, Volkswagen Group, Johnsons Cars, AEW, EG Group, CBRE Investors, Formula One Autocentres and Listers Group.

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Kim Inam

PR Manager

Marketing & Communications

London - West End

I'm a communications professional who has previously worked as a journalist for eight years covering a broad range of topics including politics, crime, health and housing in north London. In recent years I have worked in corporate communications for local authorities across London  and joined Colliers in October 2019, initially providing maternity leave cover.

I provide strategic public relations advice to various business lines within the UK organisation to secure recognition for their work in the property press as well as key target media, and work with our experts to produce thought leadership pieces which are of interest to our clients and colleagues within the commercial real estate sector. In addition, alongside colleagues in the PR and wider communications team, I provide media and social media training for our in-house experts to prepare them for media opportunities and raise their personal brand within the sector.

As well as supporting various teams within the UK business, I also I curate and edit regular content for the blog, which drives credible business leads to our experts.


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