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New forever home for ME+EM in Notting Hill.

19 08 22 New forever home for ME and EM in Notting Hill hero

New forever home for ME+EM in Notting Hill. Colliers Central London Retail team handled the letting.


Acting on behalf of British contemporary designer fashion brand, ME+EM, Colliers has acquired 194 Westbourne Grove, Notting Hill from the landlord, Heatherstone Properties, to enable the retailer to relocate and upsize from its current Ledbury Road store. The new unit is in a more prominent area which has witnessed strong trading performance and a multitude of exciting brand openings.

The 2,068 sq ft store, which was previously let to Maje, has been let on a 10-year lease. Nearby occupiers in the immediate vicinity include Reformation; Free People; Sandro and Zadig & Voltaire.

Favoured by fashion editors from publications such as Harper’s Bazaar, British Vogue, The Times and The Daily Telegraph, ME+EM is renowned for contemporary, iconic styles. The women’s retailer, which boasts a royal following, began online and has strategically expanded since taking on its first physical store in 2009.

ME+EM was founded by Clare Hornby, who had become frustrated at how hard it was to find flattering, on-trend and beautifully-made clothes. She made the decision to offer women a solution to this sartorial problem, producing designer quality pieces at lower prices. It was the very first luxury brand in the UK to disrupt the market in this way, paving the way for a new vision of womenswear.
 
ME+EM handles everything in-house to cut out middlemen and ensure that garments are offered at the highest standard at an accessible price. The brand provides women with ‘intelligent style’ clothing, ensuring that every item in the collection is flattering and functional, with wear-forever appeal – combining ‘The Three F’s’, the pillars of the brand. If a piece doesn’t tick off all three, it won’t make the cut.
 
Sara Simpson, director in Colliers’ Central London Retail Agency team, commented: “ME+EM will no doubt flourish in this prime pitch on Westbourne Grove, which is well known for a trend focused mix of international retailers, flagship fashion boutiques, renowned restaurants and eateries.
 
“Sustainability continues to be a top priority for designers and customers. ME+EM’s focus on creating classic, long lasting pieces has meant the brand has built up a strong following and continues to attract new customers to its stores, eager to move away from fast fashion.” 
 
Heatherstone Properties was represented by Knight Frank.

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Sara Simpson

Director

Retail Agency - Central London

London - West End

Sara is a Director in the Central London Agency Team and offers leasing, development, asset management, strategic and tenant mix advice to major Central London landlords.

Her key landlord instructions include London Estates Mayfair & Belgravia on behalf of Grosvenor Britain & Ireland, Marylebone Village on behalf of Howard De Walden and Coal Drops Yard and the wider Kings Cross Estate for Argent LLP.

A born shopper and trend follower, Sara particularly focuses on tenant selection and is assisted by various international research trips, trade show attendance, and following various fashion press subscriptions and blogs, and brings a genuine interest and excitement to the process.

Sara is also the main point of contact for all Sweaty Betty UK wide acquisitions and represents a number of niche operators such as fashion brand Me + Em.

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Hannah Zitren

Associate Director

Marketing & Communications

Manchester

I am responsible for media relations and generating coverage in top tier broadcast and print media. I work across a range of Colliers’ UK & Pan-EMEA business lines advising on their strategic and tactical PR needs.

My role includes:

·         Developing and executing PR plans for the various business lines to help promote their key messages across all aspects of the media - print, broadcast and social.

·          Media evaluation and reporting objectives, targets and successes across the business.

·         Reputation management and crisis management.

·         Media training.

·         Media engagement: setting up meetings with top tier media and various internal spokespeople to continuously expand and build a presence with property and vertical media network.

·         Consistently delivering service excellence, meeting with business heads of a regular basis and trying to influence the research as much as possible to ensure our content has a strong enough news hook.

·         Key campaigns that I work on include MIPIM; MAPIC; REVO; Midsummer Retail Report; IHIF; Cities of Influence in addition to a host of all alternative property sector research reports.

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