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Colliers International Promotes Cassius Taylor-Smith to Chief Marketing Officer, EMEA

17 06 20 Colliers International Promotes Cassius TaylorSmith to CMA EMEA hero

Colliers International today announced the internal promotion of Cassius Taylor-Smith to Chief Marketing Officer | EMEA, effective July 1, 2020. Cassius most recently served as Executive Director & Head | Marketing & Communications | Asia.

Based in London, Cassius will join the EMEA Board and be responsible for enhancing Colliers’ marketing capabilities and providing strategic direction for marketing its business across the region; including overseeing key account management, bids and pitches, research, corporate design, digital, public relations, communications, marketing and events. He brings more than 20 years of experience across the marketing and communications spectrum in real estate and the built environment to the EMEA CMO role.

“Cassius was the clear choice for the position due to his significant role in uniting Asia’s marketing strategies, strengthening client service delivery and driving a digital transformation that has amplified marketing efforts in the region,” said Chris McLernon, Colliers’ EMEA CEO. “This promotion truly demonstrates the importance of nurturing talent and facilitating global mobility; at the same time as exemplifying our ability to be enterprising and invest in relationships.”

Cassius joined Colliers in 2016 as Executive Director & Head | Marketing & Communications | Asia developing the region’s strategic communications agenda and creating an effective, content-driven digital marketing ecosystem to generate successful client engagement and accelerate the success of our Colliers’ brand across 14 national markets. Prior to joining Colliers, he has held leadership roles with communications agencies in Asia and the UK.

“I am thrilled to be joining our business in EMEA and leading a talented team of marketers and communications specialist in 42 markets; supporting our global growth in this important region. I look forward to working across the organisation to help evolve Colliers’ brand through these challenging times and beyond; leading our industry into the future.”

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Helen O'Reilly

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London - West End

As UK Head of Marketing and Communications Helen is responsible for building a marketing strategy that grows brand awareness; drives lead generation; works across business lines to help influence customer experience and ultimately helps us meet our growth and revenue targets.   

Helen led the Colliers Digital team in the UK & EMEA from May 2017 and prior to that she was Head of Marketing & PR for Colliers in Ireland.

Helen studied at University College Cork where she obtained a bachelors degree in Law and French, and at Dublin Business School where she has a diploma in Marketing and Event Management,  and Public Relations, followed by a Diploma in Digital Marketing from DIT.

Having worked in Marketing and PR across various industries including the Motor Industry with brands such as BMW, Mini, Citroen and Hyundai as well as leading the marketing for Ireland’s most prestigious theatre, the Gate Theatre Helen has a passion for creative marketing strategies. In her early career Helen worked as a Production Manager for Independent TV production companies where she led on online content creation, and social media strategies for several TV shows. Helen also has experience in managing and coordinating large scale events including awards shows, pop-up events, launches and bespoke festivals.



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