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72% of Brits would consider going on a date to the gym

14 02 20 Gym relationship

According to research by Colliers International.

Far from being a safe-haven for singletons, new research suggests that the gym is the ideal location to plan a memorable – and romantic activity, and latest research reveals that 72 per cent of Brits will be wooing their date at the gym this Valentine’s Day.

In a 3,000-person consumer survey undertaken by the Colliers International’s Leisure team, 72 per cent said that they would consider going on a date to the gym while 62 per cent have dated a gym member, trainer or member of staff they met at the gym. 

Colliers International confirms that gym attendance across is at an all-time high, up by 45 per cent nationally in just two years.

Nationwide, the gym industry is estimated to be worth £3.4 billion in market value, with an estimated value increase of £3.5 billion by 2022.*

According to Ross Kirton, Head of UK Leisure Agency at Colliers International, “With gym attendance up by 45 per cent in two years, gyms are places to train, socialise, relax, and even date. 

“The UK’s gym market is being fuelled by the fact that gyms are no longer drab spaces full of treadmills and free weights. In this age of Instagram, gyms are now having to adapt to the consumer appetite for design-led, beautiful surroundings. 

“As Brits swap drinks and dinner with friends for smoothies and spin classes, experiential gyms such as 1Rebel are appealing to the euphoria cravings previous generations may have found in bars or clubs. Live music, light shows, dancing and high energy levels ensure the emphasis is as much on it being a social experience as it is a workout – making it the perfect option for Valentine’s Day.”

This ever-increasing world of technology, 58 per cent said they would be interested in a dating app designed especially for people who go to the gym; 77 per cent go to the gym to hang out with colleagues; and 83 per cent would make arrangements with friends or partners around a gym class to fit in with their training schedule.


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Hannah Zitren

Associate Director

Marketing & Communications


I am responsible for media relations and generating coverage in top tier broadcast and print media. I work across a range of Colliers’ UK & Pan-EMEA business lines advising on their strategic and tactical PR needs.

My role includes:

·         Developing and executing PR plans for the various business lines to help promote their key messages across all aspects of the media - print, broadcast and social.

·          Media evaluation and reporting objectives, targets and successes across the business.

·         Reputation management and crisis management.

·         Media training.

·         Media engagement: setting up meetings with top tier media and various internal spokespeople to continuously expand and build a presence with property and vertical media network.

·         Consistently delivering service excellence, meeting with business heads of a regular basis and trying to influence the research as much as possible to ensure our content has a strong enough news hook.

·         Key campaigns that I work on include MIPIM; MAPIC; REVO; Midsummer Retail Report; IHIF; Cities of Influence in addition to a host of all alternative property sector research reports.

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