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Decathlon sports new store in Cheltenham

21 07 07 Decathlon sports new store in Cheltenham hero

Sports and outdoor retailer agrees new lease at former BHS in the town’s Regent Arcade shopping centre

Canada Life Asset Management, represented by Colliers, has secured Decathlon as the latest tenant at Cheltenham’s Regent Arcade. The sports retailer has agreed a new lease on 20,538 sq ft of the former BHS store.

Lloyd Entwistle, director in the Retail team at Colliers, commented: “Decathlon is a great addition to both Regent Arcade and Cheltenham. Good quality, purposeful retailers are still the bedrock of our towns and cities. As we look to re-purpose large amounts of retail space into other uses, prime space is attracting innovative and exciting retailers and leisure operators who give consumers what they crave after such a long time in lockdown.”

Decathlon is the latest in a flurry of lettings at the centre and will sit alongside the new luxury Tivoli cinema and Kibou Japanese Hot Kitchen. Regent Arcade provides over 200,000 sq ft of retail and leisure space in the heart of Cheltenham’s retail area. The centre is home to a number of leading brands including H&M, TK Maxx, Tiger, River Island and Pandora.

Benoit Dufour from the Real Estate team at Decathlon UK added: “Cheltenham is a thriving town ideally located for a large variety of sporting activities. As Decathlon is accelerating its development in the UK, it is the perfect location for a long awaited first store in the South West. Traditionally an out of town operator, we feel that the town centre and Regent Arcade offers the best location to make sports accessible for our future customers in Cheltenham, Gloucester and their many satellite towns and villages. 

“We are very excited to be able to add to the already strong retail offer present in Cheltenham. Our highly visible 20,000 square feet store will be ideal to promote our range of high quality, innovative and good value products, covering more than 70 sports in store and online.”

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Lloyd Entwistle


Retail Development

London - West End

Lloyd specialises in retail property nationally. He advises clients on all aspects of sale, acquisition, asset management and development including a  wide range of institutional and private landlords, property companies and developers.

With 17 years experience in the retail market Lloyd focuses on the top regional towns and cities across the country. In this ever evolving market place Lloyd has advised on the acquisition and sale of prime retail assets and the development funding of large blocks and department stores to incorporate a mix of uses throughout the UK including retail, leisure, hotels and residential.



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Rebecca Allen

PR Manager

Marketing & Communications

London - West End

I have been working in commercial property communications for over 10 years  having previously worked at CBRE and Savills.

In my role at Colliers I am responsible for the PR of National Capital Markets, London Offices and Investment Property  Management teams as well as Scotland.

My role includes:

  • Creating and exectuing PR plans for business lines that span press, marketing and digital channels
  • Media monitoring and reporting
  • Advising on brand, tone of voice and profile raising 
  • Journalist relationship building through face to face meetings, phone calls day to day assistance with stories
  • Reputation management of the Colliers brand



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