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Alderson House on Bridlington seafront sold

04 05 22 Alderson House on Bridlington seafront sold hero

The Alderson House Break Centre on the seafront in the tourist town of Bridlington, East Yorkshire, has been sold by the Royal British Legion to local care company, Glenfield Care Home Limited, for an undisclosed price, after being marketed with a £800,000 guide price by hotel property specialist, Colliers.


The Alderson House Break Centre on the seafront in the tourist town of Bridlington, East Yorkshire, has been sold by the Royal British Legion to local care company, Glenfield Care Home Limited, for an undisclosed price, after being marketed with a £800,000 guide price by hotel property specialist, Colliers. 

The prominently located detached freehold property on Marine Drive South will be operated by the new owners as an adult social care setting in partnership with East Riding Council.

Alderson House has 26-ensuite letting bedrooms and was originally built in the seventies as a convalescent home and then purchased by the Royal British Legion in 2006.

The purchasers are planning an extensive programme of works to the property and it will become a strong addition to their care home and social care portfolio, with close links to local hospitals and to the wider community. 

Laura Harding, joint owner of Glenfield Care Home Limited commented: “When we saw the building, we knew this could provide a setting to work with the local authority and our NHS partners to build on the work we have undertaken in the hospital suites we have operated during the Pandemic.  It is an ideal setting to provide short to medium terms services to support people to come out of hospital quickly, prevent them needing to go into hospital if they don't need to and to support those living at home when they need a period of help or support in a 24-hour setting to get them home again quickly. We will also provide longer term care for people, who are seeking their forever home by the sea. We are working with our partners to develop a forward thinking, modern offer for the people of Bridlington and surrounding areas that will help promote independence and keep people local.”

Alderson House was brought to the market in 2020 by Colliers as part of a portfolio of four coastal properties released by the Royal British Legion following a decision to close its break centre hotels for veterans, in order to provide greater resources for its increasing casework.

The properties were marketed as hotels, with potential for alternative uses such as healthcare, residential and commercial offices, subject to planning permission. So far three other sales of the four properties in the portfolio have seen Byng House, on the Promenade in Southport, purchased for conversion into a nursing home; Somerset Legion House in Weston-Super-Mare sold for residential conversion, and Bennet House in Portrush purchased for use as a boutique hotel that will be named Elephant Rock.

Robert Smithson, associate director in the Hotels Agency team at Colliers, who acted on behalf of the Royal British Legion, noted that the sale reflected current trends in the market.

Smithson commented: “There was a high level of interest in this property, both from hospitality operators seeking to continue to run it as a hotel, and from bidders who could see the potential for alternative uses.

“There has become an increasing trend in hotel sales, with significant interest being shown in high quality properties such as this one which lend themselves to conversion for purposes such as healthcare and residential.

“The shift towards hotels being purchased for alternative uses has undoubtedly added a new dimension to the UK hotels market, which is currently seeing keen competition for prime properties in popular tourist areas which showed excellent booking levels in 2021 and are expected to do so again in 2022.”

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Robert Smithson

Associate Director

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Robert works to provide expert brokerage and professional services to the Hotels Agency and  Parks, Sports and Marinas departments; and has recently started Parks, Sports and Marinas Agency services in the North West of England from Colliers Manchester office which continues to grow.

Covering a wide range of matters, Robert has been involved in some of the largest and most significant parks and hotel deals over the last 10 years in the UK; allowing him to build up a great deal of industry contacts.

On behalf of both private and corporate clients Robert continues to strive to ensure that Colliers' reputation for service excellence and professionalism is upheld.

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