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Independent brands expand into Mayfair and Belgravia

03 11 22 Independent brands expand into Mayfair and Belgravia hero

Grosvenor announces a trio of health, art and hospitality lettings across Belgravia and Mayfair.

The arrival of GRIMM Gallery, Hummingbird Bakery and Dr David Jack Clinic strengthens the diverse retail offering across Grosvenor’s London neighbourhoods at a time when demand for space remains strong.

The signings with GRIMM Gallery and Hummingbird Bakery were agreed under Grosvenor’s Simplified Lease, which enables occupiers access to premises within c72 hours versus an average of six months. This lease removes the need for protracted legal negotiation on both sides reducing the time and costs involved in traditionally agreeing contracts - allowing occupiers to start trading sooner.

GRIMM Gallery, which was founded in Amsterdam and has since opened a gallery in New York, has taken 2-4 Bourdon Street in Mayfair as its next step in its global expansion. The gallery promotes emerging and mid-career artists who work in a diverse range of media.

Enhancing Belgravia’s renowned café culture, the Hummingbird Bakery is set to open its doors in the next month at 40 Buckingham Palace Road. The Belgravia store will be the bakery’s fifth in London, expanding its offering of delicious American-style cupcakes, decadent baked sweet treats and desserts.

Dr David Jack Clinic will open its first clinic outside of Harley Street in January 2023 at 59 Ebury Street. Dr Jack is a leading skin specialist at the forefront of rejuvenating aesthetic treatments. The clinic uses state-of-the-art equipment and stocks a range of topical skincare products designed to be effective for all skin types and concerns.

Joanna Lea, Director of Retail at Grosvenor commented: “Mayfair and Belgravia are home to a huge number of independent businesses, and many take their first physical store with us. We’re well placed to support growing brands and are delighted to be working with these businesses as they grow.

“The Simplified Lease is one of the initiatives we established to make taking space simpler for expanding businesses. In the last 12 months it has helped over 20 brands set up shop faster, easier and more cost effectively. With low vacancy and continued competitive demand for space, our drive to act as a partner to occupiers is supporting the ongoing success of Mayfair and Belgravia.”

Sara Simpson, director of Colliers’ Central London Retail team, added: “The simplified lease has offered a completely streamlined approach when dealing with independent brands and established operators alike. These three lettings to GRIMM Gallery, Hummingbird Bakery and Dr David Jack Clinic really showcases how Grosvenor is adding diversity to its estate by having a broad range of use categories, offering customers so much more of a reason to visit the areas than just to shop, thus increasing dwell time. We are confident that these companies will flourish in their new neighbourhoods.”

In quarter three of 2022, there have been 33 signings and lease renewals across Mayfair and Belgravia, 12 of which have been new retail lettings.

Colliers acted for Grosvenor on the lettings to GRIMM Gallery, Hummingbird Bakery and Dr David Jack Clinic.

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Related Experts

Sara Simpson


Retail Agency - Central London

London - West End

Sara is a Director in the Central London Agency Team and offers leasing, development, asset management, strategic and tenant mix advice to major Central London landlords.

Her key landlord instructions include London Estates Mayfair & Belgravia on behalf of Grosvenor Britain & Ireland, Marylebone Village on behalf of Howard De Walden and Coal Drops Yard and the wider Kings Cross Estate for Argent LLP.

A born shopper and trend follower, Sara particularly focuses on tenant selection and is assisted by various international research trips, trade show attendance, and following various fashion press subscriptions and blogs, and brings a genuine interest and excitement to the process.

Sara is also the main point of contact for all Sweaty Betty UK wide acquisitions and represents a number of niche operators such as fashion brand Me + Em.

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Hannah Zitren

Associate Director

Marketing & Communications


I am responsible for media relations and generating coverage in top tier broadcast and print media. I work across a range of Colliers’ UK & Pan-EMEA business lines advising on their strategic and tactical PR needs.

My role includes:

·         Developing and executing PR plans for the various business lines to help promote their key messages across all aspects of the media - print, broadcast and social.

·          Media evaluation and reporting objectives, targets and successes across the business.

·         Reputation management and crisis management.

·         Media training.

·         Media engagement: setting up meetings with top tier media and various internal spokespeople to continuously expand and build a presence with property and vertical media network.

·         Consistently delivering service excellence, meeting with business heads of a regular basis and trying to influence the research as much as possible to ensure our content has a strong enough news hook.

·         Key campaigns that I work on include MIPIM; MAPIC; REVO; Midsummer Retail Report; IHIF; Cities of Influence in addition to a host of all alternative property sector research reports.

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