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James Shorthouse, our Head of Alternative Markets has commented on the ‘eat out to help out’ scheme that starts today


James Shorthouse, Colliers International's Head of Alternative Markets has commented on the ‘eat out to help out’ scheme that starts today:

“The introduction of the ‘eat out to help out’ scheme was a surprise development from Chancellor Rishi Sunak in his Budget a few weeks ago however it should certainly encourage people back into our restaurants and re-establish eating out as a normal part of daily life.

“For pubs, bars and restaurants, customers are the key to their livelihood – they help to pay the bills but also, create the atmosphere and buzz in their establishments. So it’s all about enticing the general public back into these environments, getting them into the swing of going out and forming habits once more.

“Staff wages up until this point have largely been taken care of through the furlough scheme however hopefully, this new eat out to help out scheme will also help to provide much needed support and security for the millions of people working in the sector once money is coming back into businesses.

“Yet there are still real concerns about how companies in the sector can pay their bills and overheads, despite them now being able to reopen. Of most concern still is the payment of rent, and the landlord/tenant relationship between property owners and operators. Tenants, in most cases, were not able to pay rent whilst they weren’t trading, which was therefore also putting landlord businesses under financial pressure. Perhaps with more money through the tills, aided by the ‘eat out to help out’ scheme, tenants can start to slowly regain some hold of their profits once more, to ensure that they can continue trading and indeed, have a premises to trade in.”

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James Shorthouse

Head of Alternative Markets

Licensed and Leisure

London - West End

James is one of the UK's leading advisers in Pub, Bar, Restaurant and Leisure sectors. He has worked in the sector for over 30 years, a period during which the sector has undergone enormous changes in its operational, ownership and regulatory structures.

Acting on behalf of major operators, investors and banks on portfolios and high value single assets, James' operator clients include Greene King, Ei group, Casual Dining Group, and Novus. On the investor side, for many years he advised Nomura and Terra Firma, worked closely with Cerberus on all of its leisure sector investments and has recently advised Patron Capital, Stellex and NewRiver.

Within Colliers International, James heads up the UK Licensed & Leisure team and also runs the businesses Alternative Markets Division which encompasses Hotels, Automotive, Healthcare, and other specialist Leisure teams.

Throughout his career James has advised major UK and International lenders, both on new lending and on developing and executing exit strategies for distressed lending positions. His team have worked with a number of F&B operators to rationalise their portfolios and have advised landlords on how to preserve value and retain tenants in difficult times.

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Hannah Zitren

Associate Director

Marketing & Communications


I am responsible for media relations and generating coverage in top tier broadcast and print media. I work across a range of Colliers’ UK & Pan-EMEA business lines advising on their strategic and tactical PR needs.

My role includes:

·         Developing and executing PR plans for the various business lines to help promote their key messages across all aspects of the media - print, broadcast and social.

·          Media evaluation and reporting objectives, targets and successes across the business.

·         Reputation management and crisis management.

·         Media training.

·         Media engagement: setting up meetings with top tier media and various internal spokespeople to continuously expand and build a presence with property and vertical media network.

·         Consistently delivering service excellence, meeting with business heads of a regular basis and trying to influence the research as much as possible to ensure our content has a strong enough news hook.

·         Key campaigns that I work on include MIPIM; MAPIC; REVO; Midsummer Retail Report; IHIF; Cities of Influence in addition to a host of all alternative property sector research reports.

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