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Colliers unveils new visual identity

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Colliers International announced today the launch of a new visual identity as part of its global brand strategy. Designed for today’s evolving digital era, the refresh is a natural evolution of the iconic Colliers brand.


“Our expert advice leads the industry into the future and how we represent ourselves reaffirms our position as market leaders and supports business growth,” says Tony Horrell, Chief Executive Officer | UK & Ireland. “The changes we’re introducing today reinforces our commitment to accelerating the success of our clients and shape our industry presence.”

“The Colliers brand is more than our name – it’s our enterprising culture, mission and values. It’s how we interact every day with clients and how we represent ourselves visually. Today is a significant milestone for our business as we strengthen our presence within the industry and broaden our public profile,” said Becky Finley, Global Chief Brand and People Officer. “Our changes are designed to modernize our iconic brand, maximizing our established equity.”

With the long-standing tagline “accelerating success” at the forefront of Colliers business decisions, the rebranding builds upon Colliers’ culture that prides itself on acting with agility, championing new ways to make quick and informed decisions, thinking differently, and bringing passion to work.

Key changes to the visual identity as part of the refresh include:

  • Updated logo design – The most critical and recognizable element of the Colliers brand. The word “international” has been removed to give more prominence for the Colliers wordmark within the box, allowing for greater legibility especially for digital and small formats.

  • Colliers gets bluer – The colour palette is updated to be bold, saturated and feature energetic shades that align with the company’s passionate and enterprising culture. The colours also work well in digital settings which cater to vibrant colours.

  • New typography – The new typography communicates a clean, approachable and confident brand.

  • Energized and modern design elements – The refresh brings a suite of new design elements, including more prominent use of the Colliers tagline (“accelerating success”), new blocks and keyline design treatments and an updated library of photography and imagery.

Switching to the new visual identity online will be Colliers’ top priority, followed by launching updated print materials and new signage.


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Tony Horrell

Chief Executive Officer - UK and Ireland

Executives

London - West End

Tony is Chief Executive Officer, UK and Ireland and Head of Global Capital Markets

Tony has been CEO for the UK and Ireland since 2010. He is responsible for the direction and growth of the UK business, which now employs over 900 people across 16 offices. His focus is on accelerating clients’ success locally and internationally through an enhanced level of service, whilst also retaining and recruiting some of the best talent in the commercial property sector.

As Head of Global Capital Markets, Tony spearheads our global platform and leverages his knowledge and understanding of our clients, business and people across APAC, EMEA and the Americas to drive the global capital markets strategy.

Tony is a member of Colliers International’s EMEA Board and Global Senior Executive team, which sets the vision and strategy for the company.

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Helen O'Reilly

Head of Marketing and Communication

Marketing & Communications

London - West End

As UK Head of Marketing and Communications Helen is responsible for building a marketing strategy that grows brand awareness; drives lead generation; works across business lines to help influence customer experience and ultimately helps us meet our growth and revenue targets.   

Helen led the Colliers Digital team in the UK & EMEA from May 2017 and prior to that she was Head of Marketing & PR for Colliers in Ireland.

Helen studied at University College Cork where she obtained a bachelors degree in Law and French, and at Dublin Business School where she has a diploma in Marketing and Event Management,  and Public Relations, followed by a Diploma in Digital Marketing from DIT.

Having worked in Marketing and PR across various industries including the Motor Industry with brands such as BMW, Mini, Citroen and Hyundai as well as leading the marketing for Ireland’s most prestigious theatre, the Gate Theatre Helen has a passion for creative marketing strategies. In her early career Helen worked as a Production Manager for Independent TV production companies where she led on online content creation, and social media strategies for several TV shows. Helen also has experience in managing and coordinating large scale events including awards shows, pop-up events, launches and bespoke festivals.

 

 

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