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Colliers unveils new visual identity

03 02 21 Colliers unveils new visual identity hero

Colliers International announced today the launch of a new visual identity as part of its global brand strategy. Designed for today’s evolving digital era, the refresh is a natural evolution of the iconic Colliers brand.


“Our expert advice leads the industry into the future and how we represent ourselves reaffirms our position as market leaders and supports business growth,” says Tony Horrell, Chief Executive Officer | UK & Ireland. “The changes we’re introducing today reinforces our commitment to accelerating the success of our clients and shape our industry presence.”

“The Colliers brand is more than our name – it’s our enterprising culture, mission and values. It’s how we interact every day with clients and how we represent ourselves visually. Today is a significant milestone for our business as we strengthen our presence within the industry and broaden our public profile,” said Becky Finley, Global Chief Brand and People Officer. “Our changes are designed to modernize our iconic brand, maximizing our established equity.”

With the long-standing tagline “accelerating success” at the forefront of Colliers business decisions, the rebranding builds upon Colliers’ culture that prides itself on acting with agility, championing new ways to make quick and informed decisions, thinking differently, and bringing passion to work.

Key changes to the visual identity as part of the refresh include:

  • Updated logo design – The most critical and recognizable element of the Colliers brand. The word “international” has been removed to give more prominence for the Colliers wordmark within the box, allowing for greater legibility especially for digital and small formats.

  • Colliers gets bluer – The colour palette is updated to be bold, saturated and feature energetic shades that align with the company’s passionate and enterprising culture. The colours also work well in digital settings which cater to vibrant colours.

  • New typography – The new typography communicates a clean, approachable and confident brand.

  • Energized and modern design elements – The refresh brings a suite of new design elements, including more prominent use of the Colliers tagline (“accelerating success”), new blocks and keyline design treatments and an updated library of photography and imagery.

Switching to the new visual identity online will be Colliers’ top priority, followed by launching updated print materials and new signage.


Related Experts

Tony Horrell

Chief Executive Officer - UK and Ireland

London - West End

Tony is Chief Executive Officer of Colliers International for UK and Ireland, a role he has held since 2010. 

He is responsible for the direction and growth of the UK business, which now employs over 900 people across 16 offices. His focus is on accelerating clients’ success locally and internationally through an enhanced level of service, whilst also retaining and recruiting some of the best talent in the commercial property sector.

Tony is a member of Colliers International’s EMEA Board and Global Senior Executive team, which sets the vision and strategy for the company. 

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Charlotte Williams

Head of PR & Communications, UK

London - West End

I am an experienced PR & Communications professional, a brilliant communicator with a track record in influencing multiple stakeholders. I am a 'do’er', not a delegator. I see the big picture but I'm not afraid to get my hands dirty and approach projects in a collaborative manner working in cross-functional teams within a matrix Global business. I execute with excellence and care about the teams that I lead.

As Director of PR & Communications in the UK and EMEA I am responsible for:
• Developing and executing internal and external communications strategy for the UK and EMEA business.
• Developing and implementing strategic and tactical communications plans to build the brand and promote key messages across all media - print, broadcast and social
• Advising senior leadership on communications reputation management and developing a media engagement programme that supports key business lines.
• Media evaluation and reporting objectives, targets and successes across the business.
• Leading on the delivery  of strategic communications programmes for all our M&A activity in EMEA

Management:

  • Manage the UK in-house PR team
  • Provide strategic direction to the PR teams across EMEA
  • For a year (2013/2014) I was Acting Head of EMEA Marketing & Communications (maternity leave cover)
  • I am a member of the EMEA Marketing Leadership and Global PR & Social teams
  • I lead the EMEA PR Leadership team

 

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