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Bloomsbury Portfolio of eight freehold properties for sale at £37 million

02 12 20 Bloomsbury Portfolio of eight freehold properties for sale at 37 million hero

A unique collection of eight freehold properties in London’s fashionable Bloomsbury has been put on sale for a total of £37 million.

Called the Bloomsbury Portfolio, these properties have some 250 rooms in total and until recently were used as staff accommodation by a London hotels operator.

They range in size from a dozen bedrooms to 50 bedrooms, with prices ranging from £1.75 million to £10 million. They predominantly have planning consent for use as hotel or hostel accommodation, but also offer potential for a wide range of alternative uses subject to planning permission.

Hotel sector specialist Colliers International, which is representing the private owner, is inviting offers for the entire collection, or for groups of properties or individual properties.

Colin Hall, head of London Hotels Agency at Colliers International, said interest in the Bloomsbury Portfolio was anticipated to come from a wide variety of potential purchasers because of the extensive opportunities offered by the buildings and the fact that they are situated in a prime central London location.

“It has taken our clients 40 years to assemble this portfolio, which now provides the very rare opportunity of eight freehold buildings becoming available at one time in the highly desirable neighbourhood of Bloomsbury,” he said.

“These properties are in effect superb blank canvasses for future development across a range of uses, including boutique hotel accommodation, hostels/poshtels, offices and residential development.

“Historically, Bloomsbury has enjoyed some of the highest hotel occupancy rates in London, and these properties would enable a new owner to develop hotel/hostel type premises without having to purchase goodwill. For those interested in developing the buildings for other uses, the planning status on some is such that it is likely they could be repurposed if required.”

Bloomsbury is renowned for its attractive leafy garden squares and its historic intellectual, medical and literary connections. In particular, it is known as the area where the Bloomsbury Group of writers, artists, intellectuals and philosophers lived in the early part of the 20th Century, among them Virginia Woolf, John Maynard Keynes and E.M.Forster. Virginia Woolf lived on Tavistock Place, where two of the properties being sold by Colliers are situated.

Transport links for Bloomsbury are excellent, with mainline railway stations in convenient proximity at St Pancras International, Kings Cross and Euston, and it is also within walking distance of Oxford Circus and Bond Street. Bloomsbury is home to the British Museum – one of the UK’s most visited attractions – as well as the University of London and University College London (UCL).

The eight properties in the Bloomsbury Portfolio are:

Ferndale House 21-22 Argyle Square, London WC1H 8AS – Two adjoining buildings with 34 bedrooms. Guide price £4m.

Florida House 23-25 Argyle Square, London WC1H 8AS – Three adjoining buildings with 47 bedrooms. Guide price £6m.

27 Argyle Square, London WC1H 8HP – Single building with 12 bedrooms. Guide price £1.75m.

Oxford House 30 & 32 Tavistock Place, London WC1J 9SE –Two adjoining buildings with 27 bedrooms. Guide price £3.5m.

37 Tavistock Place, London WC1H 9SE – Single building with 12 bedrooms and small shop unit (currently let). Guide price £2m.

6 Coram Street, London WC1N 1HA – Substantial corner building with 21 bedrooms and 14 offices. Guide price £5.25m.

64-65 Guildford Street, London WC1N 1DD –Two adjoining buildings with circa 33 bedrooms. Guide price £4.5m.

William Martin Court, 65 Margery Street, London WC1X 0JL – Modern building with 51 bedrooms and basement car parking. Guide price £10m.

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Colin Hall

Director | Head of London Hotels - Agency

Hotels Agency

London - West End

Colin has been a specialist in central London hotel brokerage for more than 20 years and Head of London Hotels - Agency at Colliers International since 2002

Work involves both sales and acquisitions in London. Current and recent clients include London Hotel Group,  Grant Thornton, KLP, Harcourt Developments, MARA, FELDA, Shaftesbury Hotels, Leeu Collection and Imperial London Hotels.  Transactions over recent years have included the Intercontinental Westminster (now Conrad St James), Wyndham Grand Chelsea Harbour, 55 Newman Street W1, London Premier Kensington, Atelier EC1, Ashley Hotel Paddington and Berkeley Park Apartments Heathrow.


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