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Pay packet 'feelgood factor' to take UK online shopping to an all-time high

02 12 19 black friday retail

Predicts Colliers International


UK online retail sales in November and December are set to exceed £20 billion for the first time, double the amount recorded in 2014, according to global real estate advisor, Colliers International.
A combination of millions of workers being paid just before Black Friday and Cyber Monday plus continued wage growth in the economy means that shoppers are set to buy online in unprecedented numbers, representing around 23% of total shopping spend across the UK during the period.
Colliers' Co-Head of Retail, Paul Souber, commented: “This pay packet 'feelgood factor' will bolster the November-December trading period.
"It's been five years since monthly online shopping volumes passed £5 billion and this is another milestone in the evolution of multi-channel retailing.
"This trend also benefits physical shopping environments. Click-and-collect is now a huge driver of footfall to High Streets and shopping centres across the UK. For example, around half of NEXT's online sales are collected in-store and research shows that people picking up purchases have a substantial tendency to then shop some more in that location.
"So shopping events like Black Friday deliver benefits to both online and bricks and mortar retailers."

Last year, online sales in November and December were £18.1 billion combined.
Mark Charlton, Head of UK Research added: “Retailers that have a fully integrated omni-channel strategy encompassing physical stores and online and mobile platforms, which are fed through social media, will truly reap the benefits of this spike in spending.
"The timing of this year's Black Friday should bring some early Christmas cheer to the Retail sector."



Related Experts

Paul Souber

Co- Head UK & EMEA Retail

Retail Agency - Central London

London - West End

Paul Souber is a highly experienced London retail property expert, and has a particular specialism in the luxury sector.

He advises major London landlords – including The Crown Estate, Grosvenor, The Church Commissioners and Shaftesbury Plc – on how their retail holdings in the capital can be enhanced through leasing and placemaking.

His consultancy also involves advising various leading brands on their property strategy and sourcing the stores which best serve their strategic needs.

During a career in which he has advised on the leasing of more than 1.5m sq. ft. of shopping space, Paul has worked with clients including Yves St Laurent, Roksanda Ilincic, Gina Shoes, Balenciaga, Oliver Bonas, Boux Avenue, Sweaty Betty and Headmasters.

He is Head of London Retail Agency and Co Head of the EMEA Retail Team at Colliers International

View expert

Hannah Zitren

Associate Director

Marketing & Communications


I am responsible for media relations and generating coverage in top tier broadcast and print media. I work across a range of Colliers’ UK & Pan-EMEA business lines advising on their strategic and tactical PR needs.

My role includes:

·         Developing and executing PR plans for the various business lines to help promote their key messages across all aspects of the media - print, broadcast and social.

·          Media evaluation and reporting objectives, targets and successes across the business.

·         Reputation management and crisis management.

·         Media training.

·         Media engagement: setting up meetings with top tier media and various internal spokespeople to continuously expand and build a presence with property and vertical media network.

·         Consistently delivering service excellence, meeting with business heads of a regular basis and trying to influence the research as much as possible to ensure our content has a strong enough news hook.

·         Key campaigns that I work on include MIPIM; MAPIC; REVO; Midsummer Retail Report; IHIF; Cities of Influence in addition to a host of all alternative property sector research reports.

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